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By G. M. Filisko, contributing writer, HouseLogic HouseLogic, the NATIONAL ASSOCIATION OF REALTORS’® new consumer website covering all facets of homeownership, is a finalist in the 2010 Inman News Innovator Awards’ “media site” category. HouseLogic’s nomination places it in the running for Inman News’ People’s Choice Innovator Award. The Inman Innovator Awards, launched in 1997, recognize companies that use technology …
By Nobu Hata I’ve been lucky enough to be a Realtors Property Resource™ beta tester for the last couple months, and MLS controversy aside, it’s an elegant site that belies a very powerful information resource, packed with potential, underneath it all. I’ve devised its place in my marketing plan (as a monthly client touchpoint) once live, but I’d never had …
By Drew Burks 2010 Real Estate Connect San Francisco This is one event I have always wanted to attend but never have. Well, this year I made the choice to not only attend the event but to participate with my fellow YPNers during the afternoon session of Agent Reboot. Life is what we make it and we get out of …
By Michelle Flaherty Has the incentive for first-time home buyers to break into the market just gone away? My non-scientific market research has shown me that it has not. My buyer clients are still excited about the house hunting process, low interest rates, and attractive offerings at low prices – and I’m hearing the same from my peers. In fact, …
By Kelly Reark Career, health, relationships, spirituality, and finance are just a few of the many aspects of your life. Are you living a balanced lifestyle? If New Year’s was the last time you stopped to evaluate where you are, how far have you come? As you put one foot in front of the other to reach your goals, make …
By Stefanie Hahn I’ve been teaching quite a few Twitter classes lately. I’m not sure if it is because I continue to push Twitter as a social-media-piece-of-cake or if agents are just starting to come around to micro-blogging and the benefits it can bring to their business. I imagine it has more to do with the fact that they are …
By Dave Robison When the Focus is On Getting More Money: Recently, I talked to an agent who, unfortunately, didn’t quite know where their focus should be. It can be really tough to know. If more agents did, they would be selling a lot more homes. If you can learn these secrets, though, you could be consistently successful. As John …
By Heather Soldonia It’s the secret that’s driving every client — social comparison. The Social Comparison Theory explains how individuals evaluate their own opinions and desires by comparing themselves to others in either an upward or downward direction. An upward comparison example: “Our friends, the Joneses, purchased a brand new 3,000-square-foot home. We don’t want to consider anything smaller than …
By Brandon Rodriguez When I first became an agent just shy over 7 years ago, I was a novice and this dichotomy was not apparent to me. I was under the impression brokers were in charge. They gave you a desk space or office, nice decorated conference rooms, brochures, and you could even do desk duty for them. Not to …
By G. M. Filisko, contributing writer, HouseLogic Sellers have a lot of plates in the air during their home sale, and sometimes making their yard stand out is the plate that drops. Make sellers’ lawn-job easier with tips on landscaping for curb appeal from the June “Exterior Upgrades” package of articles now available at the REALTOR® Content Resource. Here are …
