CENTURY 21® is a proud sponsor of the REALTORS® Conference & Expo in Anaheim and our home base will be booth #325. We will greet guests at the International Welcome Reception on Thursday, November 10th. The CENTURY 21 brand is co-sponsoring the International Night Out on Saturday, November 12th, a premier opportunity for real estate professionals to network. In addition, …
Focus on Being Who You Are in Social Media
By Brooke Wolford Social media is a great thing for our business. We are connecting to more consumers than ever. It’s all fine and dandy. However, is what you portray online the real you? Recently, I attended a #tweetup. There were a lot of social media “experts.” Nowadays, who isn’t an expert? Many of the people in attendance I had …
Don’t be Avril Lavigne
By Nobu Hata I got stuck watching the Olympic Closing Ceremony and the highlight – for me – was watching how uncomfortable Avril Lavigne looked singing her hit opus “Girlfriend.” It was painful watching the once married, now divorced, 26-year-old post-tweenage pop punk princess singing an ode to adolescent high school girlfriend jealousy, while looking – literally – like she …
We All Have a Little Jay-Z in Our Brand
By Lincoln Crum One of the people I admire so much these days is the hip hop star, music executive, and social entrepreneur Shawn “Jay-Z” Carter. Jay-Z has worked tirelessly in building a brand of “him.” The elements that stand out to me is his ability to build a brand around his artistic talents, which equate into business deals and …
Are you Building Brand Equity?
By Drew Burks It used to be that real estate practitioners set out to dominate a geographic farm or neighborhood by using methods like cold calling, door knocking, direct mail, door hangars, etc… Now real estate pros find themselves competing in a much larger and fiercer farm … the Internet! Social networking sites have become the new geographic farm for …
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