By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business buzz: Consistency. Here’s what Radford …
Under the Sells-Scope: RealtyBackOffice
By Lee Davenport Have you ever tried an office management software system made by supposed industry experts who were former brokers or real estate office staff in a former life (usually before the recession and today’s technology)? If you have, you must have gleefully signed up for the free trial only to be disappointed by the inner workings of the …
Work Your Website, Not Your Nerves
By Lee Davenport Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS® 2015 Member Profile. Yet more than 90 percent of home buyers start their search online. Does anyone else see the problem with these numbers? They …
Under the Sells-Scope: Canva for Work
By Lee Davenport I’m a huge fan of Canva, the easy-to-use, affordable website that allows you to author amazing marketing materials in minutes. So I was elated to hear that they have recently released a 2.0 version for busy professionals called Canva for Work. Canva for Work now offers options to upload your brand’s personal specs, such as a logo, …
Expand Your Client Base in 5 Minutes
By Lee Davenport Does selling on social media intimidate or frustrate you? I can understand if it does. Maybe you focus on one social platform, doing the obligatory thing of posting your listings. Or maybe you’re promoting your real estate business through several social media accounts. Either way, if social media has not become a big bread winner for you …
4 Considerations to Negotiate Like a Ninja
By Lee Davenport I remember getting my real estate license and thinking I was ready to make my first commission check. Little did I know that I had much to learn about generating leads back then. Perhaps you feel the same way, whether you are new, returning, or revamping your business. Well, check out this excerpt from my latest workbook, …
How to Select a Brokerage
By Lee Davenport As a new real estate agent, it may be hard for you to decide which real estate brokerage firm to “hang your hat.” From having a friend who works at XYZ Realty to remembering the agent who sold you your home with ABC Realty to seeing all the brokerage lawn signs, commercials, and billboards, it can be …
Are You a Real Estate Misfit?
By Lee Davenport Are you on a hunt for more leads? Whether you’re new to real estate sales or a veteran interested in reinventing your lead generation strategy to keep your sales pipeline full, if you said yes, then you may be interested in hearing how top producers are leading the pack. One sales leader suggests using Instagram and advertising …
One Indispensable Habit to Help Standout
By Lee Davenport As a young real estate pro, you may be stumped on how you can standout in a sea of agents, particularly when some of those agents have more than 30 years of sales experience. Unfortunately, as a broker and trainer, I have witnessed younger agents, whether new to real estate or not, lambasted for their lack of …