Below you'll find a list of all posts that have been tagged as “marketing”
By Brandon Doyle By now, most of us know that establishing a geo-farm can be an excellent way to gain listings over the long run. In March of this year, I posted an article titled “Geo-Farming to Build Your Business,” in which I describe strategies for identifying an area to farm and tactics for building your brand and reputation. While …
By Bobbi Howe This past July, I met Guy Kawasaki on Twitter while he was speaking at Inman Connect. Leigh Brown, broker-owner of RE/MAX Executive Realty in Concord, N.C., and I were having a conversation about our love of Canva – and he just joined in. I was completely star stuck. You may know him as Apple’s former chief evangelist who …
By Brandon Doyle My Matterport Pro 3-D camera system arrived on Thursday, and agents who are early adopters of new technology will see the benefits of being able to offer your clients something that no one else can do. Matterport is the equivalent of HD Google Street View for the interior of a house. It provides consumers the ability to …
By Charlie Allred Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series on using Pinterest in your real estate business. The goal of your profile is for a Pinterest follower or potential client to be able to quickly get to know who …
By Sam DeBord There has been a lot of discussion lately about the propriety of pre-marketing listings. Promoting a “coming soon” listing on Zillow has been widely debated. I’ll attempt to make the discussion for a REALTOR® as simple as possible. Ask yourself one single question, and you’ll know how to deal with this issue. If you attempt to sell …
By Charlie Allred Last month, I wrote “How to Capitalize on Pinterest,” where I said the main benefit of Pinterest for agents and brokers is driving visitors to your real estate website. Well, last week I read a statistic that stated 70 percent of home sellers and 74 percent of buyers found their real estate agent online. These numbers prove …
By Brandon Doyle Many books and seasoned real estate experts will tell you to go after the expired listings. Your competition knows this – they may be going after your listing that just expired right now! While there is nothing we can do to stop them, what we can do is make sure to provide enough value and stand out …
By Charlie Allred As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s wrong with you.” I couldn’t agree with this sentiment more. Lynn is one of the few REALTORS® capitalizing on the benefits of Pinterest to her real estate business. When I speak with real estate …
By Brooke Wolford In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful. While you can pay for an amazing website, for placement on Google, and even for leads, spending money will never prove that you have …
By Scott Newman Technology is changing our lives – and our industry – on a daily basis. And as they say, you’re either with the times or behind them. With that in mind, I wanted to roll out three New Year’s resolutions I’m asking my agents to adopt when it comes to technology in 2014 and I’d love to see …
