4 Tips to Specialize Your Work With Seniors

Blog Contributor [Demographic-based grouping], Consumer, Sales & Marketing, Working with Clients Leave a Comment

By Brandon Doyle Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than double. In other words, if you aren’t expanding your real estate expertise to include specialized work with seniors, you’re missing out …

YPN Members Descend on D.C.

Erica Christoffer Being a REALTOR®, MidYear, Networking, Political Action & Involvement, Professional Development, YPN Events Leave a Comment

For the seventh straight year, members of the National Association of REALTORS® Young Professionals Network from across North America gathered during the REALTORS® Legislative Meetings & Trade Expo on May 16 at the The Park at 14th in Washington, D.C. REALTORS® make the annual trip to take part in legislative activities and advocate for the real estate industry, public policy, …

The Best Way to Build a Real Estate Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing 2 Comments

By Ryan Fitzgerald There are many great ways to build a real estate business. One way, is to start small and focus your efforts on hyperlocal neighborhoods or smaller cities. Here’s what I mean: Whether you’re just starting out in real estate or you’ve been an agent for a long time, a focus on smaller, less competitive markets can be …

How to Compete With Top Agents, Even When You’re New

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Sales Tips & Techniques 2 Comments

By Alexis Craig My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win. That mindset is present in every aspect of my life, especially real estate. I have this obsession with becoming the best — with developing unapologetic mastery in …

Meet the 2017 30 Under 30 Finalists & Vote

Erica Christoffer Young Pros in the Spotlight 1 Comment

Last Wednesday, REALTOR® Magazine announced the 50 finalists vying for a seat in the 30 Under 30 class of 2017. Now, this Friday, March 17 (St. Patrick’s Day!), you’ll have the opportunity to learn more about these young entrepreneurs in profiles that will be published at noon Central Time on REALTOR® Magazine Online. Edit: Voting is now closed! But please feel …

Creating Shareable Real Estate Graphics

Blog Contributor Consumer, Technology & Social Media 1 Comment

By Kyle Hiscock When people ask me what I do for a living, the easiest response is to say I’m a real estate agent. If I really wanted to get into great detail, the answer would be something along the lines of, “I’m a digital marketing company that happens to help buyers and sellers with their real estate needs.” With …

Great Leaders Exhibit Gratitude

Blog Contributor Being a REALTOR®, Leadership, Political Action & Involvement, Professional Development Leave a Comment

By John Blom Last year I blogged about my experience as president of my local association, so it seemed right to wrap it all up with a grand finale — a seminal description of the lessons that I learned as part of that experience. I sat down last week to write that post and ended up staring at my computer screen …

Get Off the Hamster Wheel

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing Leave a Comment

By Lee Davenport What were your sales goals last year? I… I didn’t have any. Were you happy with your sales results? No, I wanted to sell more! What are your sales goals this year? I… I don’t have any. How are you going to have a better sales year? I’m so frustrated because I just don’t know! It breaks …

28 Great Real Estate Articles From 2016

Blog Contributor Community, Helpful Tools, New REALTOR®, Working with Clients 14 Comments

By Ryan Fitzgerald With more than 2.5 million blog posts being published every day, it can be difficult to sort through the noise. Now that the year is coming to an end, I thought it it would be helpful to organize some of the year’s best real estate articles into one large round-up post for you. I reached out to some great real …

Top 3 Mistakes Agents Make on the Phone

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Working with Clients 1 Comment

By Alexis Craig Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call? I don’t care that my mom likes to ignore my calls, prospecting on the phone isn’t dead. It can be an effective sales channel when used right. The problem is that most …