Develop a Killer Online Strategy

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 6 Comments

By Charlie Allred Having a blog can be a killer online strategy for your real estate business. A vibrant blog can be the very top of your online funnel. But your potential clients must feel understood when they first arrive at your site. Last month, I talked about creating a niche to strengthen your online presence. By all means, you can …

Cook Up Success With a Real Estate Team

Blog Contributor Business Challenges, Managing Your Agents, Managing Your Office, Professional Development, Sales & Marketing 1 Comment

By Dave Robison Creating a successful real estate team is a lot like cooking. You have to add certain ingredients to the pot – a little of this, a little of that, more of another thing to make it sweet. The temperature and how long you cook it has to be watched, otherwise you risk it coming out cold or …

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Prosperity or Perdition? My First Year in Real Estate

Blog Contributor Business Challenges, New REALTOR®, Personal Fulfillment 22 Comments

By Elizabeth Mackay I had the fairytale notion I was so well suited to real estate that I somehow would transcend all odds to rise to stardom in a matter of months.  I thought, naively, that I would visualize and affirm my way to $100,000 in commission in my first year.  Well how could I not, I’m a decent photographer, …

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3 Tips for Preparing Buyers

Blog Contributor Buyers, Customer Service, Sales & Marketing 1 Comment

By Andrew Janos As the real estate market continues to be fast-paced, the need to prepare your buyers is growing exponentially. Making sure buyers have a grasp on the market conditions and purchase process will allow you to manage expectations through the entire purchase. Here are three tips: Get pre-approval: Preparing a buyer financially ensures that they do not fall …

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Venture Into the Unknown: We Have a Job to Do

Blog Contributor Being a REALTOR®, Business Challenges, Customer Service 1 Comment

By Brooke Wolford I have watched all of the changes occuring in real estate lately, and there’s a lot of speculation about what might happen in the future. You see, real estate has been evolving over the past several years, and I, myself, have gotten sucked into all the drama. I remember spending hours on message boards and in online …

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Pinterest Board Tips for Real Estate Pros (Part 2)

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series on using Pinterest in your real estate business. The goal of your profile is for a Pinterest follower or potential client to be able to quickly get to know who …

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When a Plank Stops Hurting

Blog Contributor Business Challenges, Professional Development, Sales & Marketing Leave a Comment

By Melissa Krchnak I’ve recently starting doing planks – a balance and core-building technique – along with my regular exercise routine. This plank business isn’t a joke though. They started off pretty brutal. I set my goal to add just one second to my time a day. I’m overly optimistic so that goal is a far cry from where I …

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Do We Need Real Estate Tax Incentives?

Blog Contributor consumers, Mortgage Interest Deduction, Political Action & Involvement, YPN News Leave a Comment

By Sam DeBord The U.S. tax code includes multiple incentives for buying and owning real estate. The mortgage interest deduction and property tax deduction are just a couple of the incentives that have come under fire in new “tax reform” plans for their purported special treatment of the real estate industry and home owners. Do we really need tax deductions …

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Give Them What They Can’t Google

Blog Contributor Commitment to Excellence, Customer Service, Sales & Marketing 1 Comment

By Melissa Krchnak For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies. Once upon a time, consumers needed a REALTOR® to tell them everything about a home. Now, they have it all at their fingertips…literally. Their cell phone’s in their hands right now. So much of what used to be private, …

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The Real Estate Pro’s Guide to Pinterest (Part 1)

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred Last month, I wrote “How to Capitalize on Pinterest,” where I said the main benefit of Pinterest for agents and brokers is driving visitors to your real estate website. Well, last week I read a statistic that stated 70 percent of home sellers and 74 percent of buyers found their real estate agent online.  These numbers prove …