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REALTORS® Discuss Safety on Today Show

Erica Christoffer Customer Service, Helpful Tools, Safety, Young Pros in the Spotlight, YPN News 8 Comments

Tamara Suminski, 2011 California YPN chair and 2014 president of the South Bay Association of REALTORS®, appeared on Today with 2015 NAR President Chris Polychron to discuss safety precautions REALTORS® are taking in wake of the horrifying kidnapping and murder of Arkansas-based real estate practitioner Beverly Carter. Among the changes to how Suminski conducts business, she has committed to never hosting an …

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3 Tips for Preparing Buyers

Blog Contributor Buyers, Customer Service, Sales & Marketing 1 Comment

By Andrew Janos As the real estate market continues to be fast-paced, the need to prepare your buyers is growing exponentially. Making sure buyers have a grasp on the market conditions and purchase process will allow you to manage expectations through the entire purchase. Here are three tips: Get pre-approval: Preparing a buyer financially ensures that they do not fall …

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Venture Into the Unknown: We Have a Job to Do

Blog Contributor Being a REALTOR®, Business Challenges, Customer Service 1 Comment

By Brooke Wolford I have watched all of the changes occuring in real estate lately, and there’s a lot of speculation about what might happen in the future. You see, real estate has been evolving over the past several years, and I, myself, have gotten sucked into all the drama. I remember spending hours on message boards and in online …

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Give Them What They Can’t Google

Blog Contributor Commitment to Excellence, Customer Service, Sales & Marketing 1 Comment

By Melissa Krchnak For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies. Once upon a time, consumers needed a REALTOR® to tell them everything about a home. Now, they have it all at their fingertips…literally. Their cell phone’s in their hands right now. So much of what used to be private, …

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The Irony of Leading Trends

Blog Contributor Being a REALTOR®, Business Challenges, Customer Service, Sales & Marketing 1 Comment

By Dave Robison Lately, I have heard numerous agents at many different brokerages talk about their experiences trying to get listings. These stories are from top performing agents, not rookies. One of the agents expressed how frustrated they are because, for the first time, the referrals they are getting are interviewing other agents too. We know that many home buyers …

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‘That’s Why We Are All Not Profitable!’

Blog Contributor Being a Broker, Business Challenges, consumers, Customer Service, Professional Development, Sales & Marketing 1 Comment

By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my phone of one of her graphs. She said there are two different types of companies listed on the graph. The companies …

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To Serve and Be Served: A Once in a Lifetime Transaction

Blog Contributor Buyers, Customer Service, Personal Fulfillment, Veterans Affairs 18 Comments

By Christian Zarif I almost didn’t answer my phone. I was in San Francisco for our national REALTOR® convention and rushing to get out of my room to an engagement (running 5 minutes late, of course). The strange number called twice in a row so I figured it must be urgent. When I answered, I could hardly make out the …

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You Don’t Need Experience To Gain Clients

Blog Contributor Customer Service, New REALTOR®, Professional Development 4 Comments

By Sam DeBord When I started out in the real estate business, my biggest fear was probably the same as many other agents’: “What if they ask me how many homes I’ve sold?”  There was an almost inescapable fear that every new client I met would find out that I hadn’t been selling for very long, and abandon me for …

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When to Hire an Assistant

Blog Contributor Business Challenges, Customer Service, Helpful Tools, Managing Your Office, Professional Development 8 Comments

By Scott Newman Your business is on the way up, and everything is perfect because you’re making more money, right? Wrong! As the Notorious B.I.G. once said, “Mo money, mo problems.” One of the biggest as a real estate professional is how to spend your money wisely to continue to grow your business. Today’s blog will focus on when it’s …

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My $25,000 Commission From a Rental Call

Blog Contributor Commitment to Excellence, Customer Service, Sales & Marketing 5 Comments

By Lynn Minnick When I was a new agent back in 2000, I took a rental call. It was a young couple, around my age, looking for a rental in town. Once we started talking, they told me they could spend $1,400 per month. That was higher than my mortgage payment at the time, so I asked them if they’d …