Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
Blog posts packed with actionable, business-boosting tips and recommendations for real estate professionals were the most well-read of the year. New and returning contributing bloggers provided content for the YPN Lounge that received roughly 112,000 total page views in 2018. With readers seeking peer-to-peer blog articles for advice and best practices, here are the top five YPN Lounge posts of …
By Samantha Jones When I began this blog series in the fall, multiple offer situations were rampant. They were the norm at most price points. Yet, such as the real estate market goes, its a constant ebb and flow. As 2019 rapidly approaches, multiples are becoming less and less common. If I had a dollar, or maybe $20, for every …
By Rebecca Donatelli Let’s face it, real estate is an incredibly competitive business. Many markets are over-saturated with agents who are competing for the same clients, same listings, same commission checks. Plus, any time we experience a super “hot” market, a whole new surge of agents enter the industry—many of them hungry and willing to do whatever it takes for …
By Samantha Jones Autumn is all about embracing change, such as the falling temperatures, pumpkin-spice everything, and shifting markets. While inventory levels fluctuate around the country, it’s still common to receive multiple offers on listings in many areas. Serving as a trusted resource with proper advice for your sellers is just as important heading towards the holidays than ever. On …
By Dale Swanton It’s no secret that the best salespeople also tend to be the best at customer service. After all, good customer service leads to happy and loyal customers, and happy and loyal customers lead to repeat and referral business. Referrals are crucial to long term success in real estate, yet many agents aren’t building the referral base they should. …
By Lee Davenport Today’s post features Toronto’s savvy and stylish @realestateinstillettos, Nikki Singh. She is a real estate broker and a popular career and brand blogger. I did a Q&A with Nikki to learn what keeps per motivated in her career. Learn with she had to say and gain some take-aways with my commentary in “Lee’s Coaching Playbook” following each …
By Joy Bender I’ve found Instagram marketing for real estate to be an important part of my marketing strategy. This past June, I organized my first San Diego luxury real estate Instagram influencer event to launch a new $7.75 million listing. This article is the second of a two-part blog series on Instagram marketing for real estate. Part one, Instagram …
By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to run my business last year. At the end of the day, we are small business owners after all. It does take …
By Lee Davenport Today’s post features the determined and inspiring Rod Williams. What makes Rod a top producer? Rod is ranked number two overall in his brokerage firm, Solid Source Real Estate Companies, out of approximately 1,700 agents (his third consecutive year in the top three). Yes, Rod is in the top 5 percent for the entire metro Atlanta REALTORS® …
By Drew Heasley Most markets are facing inventory shortages this time of year. There are simply too many buyers and not enough homes for sale. This requires buyer’s agents to get creative and aggressive in order to help their clients get the home they want. There are a lot of ways to get this done while retaining your professionalism. The …
