A man and a woman are standing in front of a glass wall writing on sticky notes.

A Guide to Posting on Social Media: How to Scale Your Social Media Marketing

Khalid N. Bryan Marketing, Social Media 1 Comment

By: Khalid Bryan Now that you have a system to post and stay active on social media. How do we scale and grow this? How do we get to the point where this becomes a systematic business activity? Picture this scenario: you’re in bed at 1am (and scrolling anyway) and commenting on pages your target audience may follow, which are …

Young brown blogger recording content for social media using his smartphone and a tripod.

A Guide to Posting on Social Media: What to Post on Your Business Page

Khalid N. Bryan Marketing, Social Media 1 Comment

By: Khalid Bryan You’ve got social media pages set up for your real estate business. You’ve come up with a plan: you know how many days per week you want to post and what kind of content—videos, educational pieces, photos, listings, etc., —you want to post. Great! You’re off to a solid start. But now you have to figure out …

Close-up Of A Businesswoman Making Agenda On Personal Organizer At Workplace

A Guide to Posting on Social: Why You Need a Plan

Khalid N. Bryan Sales & Marketing, Social Media 2 Comments

By: Khalid Bryan As entrepreneurs in the real estate space, a certain amount of planning is a key component to build a thriving business. You plan out how much money you need to net to cover bills and expenses. You plan for paying taxes (and if you don’t you definitely might want to). You plan out what success looks like …

An Easy Instagram Hack to Grow Your Real Estate Business

Lee Davenport, Ph.D Marketing, Social Media Leave a Comment

By. Lee Davenport, PhD Instagram has become a powerful platform for real estate agents and brokers to market themselves and connect with potential clients. While it may seem like a gold rush for many in the real estate industry, it’s important to note that simply being on Instagram and collecting likes is not enough to grow your business effectively. Success …

Young female vlogger sits down on couch, in front of cell phone on a tripod to make a video for social media

Avoid Imposter Phenomenon by Being Authentic on Social Media

Monika Bhondy Marketing, Social Media 2 Comments

By Monika Bhondy Have you felt the pressure—and subsequent burnout—that comes from trying to keep up appearances as a real estate professional to push a specific narrative of success? Social media’s highlight reel makes it easy to feel like you must always put your best face forward. As a real estate professional, the pressure to perform, produce and be “on” …

Realtor shows a couple a home.

4 Important Lessons For New Real Estate Professionals

Blog Contributor Being a REALTOR®, Establishing Your Business, Networking, Sales Tips & Techniques, Social Media 3 Comments

By James Boyer Eleven years ago, at the tender of age of 14, my life changed forever when my father passed. My mother powered forward from this tragedy with remarkable strength, and from that day until today, her primary goal in life has been taking care of me and my siblings. On that sad day in 2010, and by watching …

How To Protect Your Privacy on Clubhouse

Blog Contributor Data Privacy & Security, Social Media, Technology 1 Comment

By Burton Kelso If you are active on social media, you have probably heard about the new social network Clubhouse. If not, real estate coach Lee Davenport wrote all about Clubhouse and how useful it is for agents and brokers in her latest YPN Lounge post. Any time a new social media app appears on the scene, there are always …

Use Social Media to Update an Old School Marketing Tool

Blog Contributor Sales & Marketing, Social Media, Technology 2 Comments

By Lee Davenport The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media. Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …

What the Super Bowl in Atlanta Revealed About Social Media Magic

Blog Contributor Sales & Marketing, Social Media 1 Comment

By Lee Davenport You may not have been in Atlanta to experience Super Bowl LIII but a quick scroll of the related hashtags will have you reliving some of the greatest moments of the week as if you were there. Capturing and memorializing such cherished experiences that sparks engagement, camaraderie, and a warm-fuzzy brand sentiment is the definition of social …