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By Jason O’Neil I do not believe that mobile is the future of online real estate search. Why you ask? Because mobile is online real estate search and consumers have already been conditioned to get the information they want from their smartphone. With the popularity of real estate apps and searches, it’s difficult to make an argument that the mobile …
By Sam DeBord One of the biggest hurdles for new REALTORS® is overcoming a lack of experience when meeting with a potential client. Motivation, marketing skills, and preparation go a long way, but they can fall flat when faced with a simple seller question: “So, how long have you been selling real estate?” Many REALTORS® who are fairly new to …
By Anand Patel Having just returned from Great American Realtor Days (GARD) in my state’s capital of Tallahassee, Fla., I am energized for my first trip to Midyear Legislative Meetings & Trade Expo in Washington, D.C. this May. GARD is an annual event for REALTORS® from across the state of Florida to meet and discuss key real estate issues with …
By Jennifer Klein and Derek Sandoval Pocket listings, or home listings that aren’t posted on the MLS, have become a hot topic lately. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss the ramifications of pocket sales as well as buyers’ frustrations with this method of selling a home. Jennifer Klein is a REALTOR® in …
A very wise man named Obi Wan once said: “I feel a great disturbance in the Force.” OK sure, it’s a Star Wars quote, and I’m talking about the housing market and not a metaphysical power, but the overall message still applies! If you pay close attention, you’ll notice the market has begun to shift. Depending on your area, you …
By Scott Newman Every real estate professional has experienced it: those slow times, the off-months, the hot streaks that suddenly go cold… call them what you will but when things turn sluggish at the office, it can not only be a confidence and momentum-killer but also a disaster for your business plan. So how do you avoid the roller coaster …
By Melissa Krchnak I’ve had a few friends over the last couple weeks who have pledged to stay off social media for a day or longer. While I applaud their restraint, I’m not sure I understand the motivation behind this extreme social media diet. For me, Facebook and Twitter simply fill in the gaps of a day rather than being …
By Jennifer Klein and Derek Sandoval FHA mortgage insurance premiums rose on April 1, 2013. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss exactly what has changed as well as what these changes mean for real estate professionals and those applying for a loan. Jennifer Klein is a REALTOR® in Northern California who is experienced …
By Scott Newman So here’s where you currently stand: Everyone and their mother has been telling you to blog. They say, “it’s so important to connect with the potential clients in your market.” Or more generally, “put yourself out there!” Even asking, “Why aren’t you blogging already? You’re the best writer …
By Paul Everett The first indication from many home owners that they are seriously considering selling their home is often through a free listing on Zillow, Trulia, Craigslist, StreetEasy, or other regional and national For Sale By Owner sites. With the expansion of FSBO advice companies as well as online listing tools—particularly Zillow and Trulia—an increasing number of home owners …
