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No Tax Credit? No Problem!

Blog Contributor FHA Programs, Sales & Marketing 2 Comments

By Michelle Flaherty Has the incentive for first-time home buyers to break into the market just gone away? My non-scientific market research has shown me that it has not.  My buyer clients are still excited about the house hunting process, low interest rates, and attractive offerings at low prices – and I’m hearing the same from my peers. In fact, …

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Listen, Lurk, Learn

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 2 Comments

By Stefanie Hahn I’ve been teaching quite a few Twitter classes lately. I’m not sure if it is because I continue to push Twitter as a social-media-piece-of-cake or if agents are just starting to come around to micro-blogging and the benefits it can bring to their business.  I imagine it has more to do with the fact that they are …

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Your Goal of Making ‘X’ Amount of Money Could Be Self Destructive

Blog Contributor Business Challenges, Code of Ethics, ethics, Helpful Tools, Personal Fulfillment, Professional Development, Sales & Marketing 7 Comments

By Dave Robison When the Focus is On Getting More Money: Recently, I talked to an agent who, unfortunately, didn’t quite know where their focus should be. It can be really tough to know. If more agents did, they would be selling a lot more homes. If you can learn these secrets, though, you could be consistently successful.  As John …

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Keeping Up With The Joneses

Blog Contributor Business Challenges Leave a Comment

By Heather Soldonia It’s the secret that’s driving every client — social comparison. The Social Comparison Theory explains how individuals evaluate their own opinions and desires by comparing themselves to others in either an upward or downward direction. An upward comparison example: “Our friends, the Joneses, purchased a brand new 3,000-square-foot home. We don’t want to consider anything smaller than …

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Agent/Broker Relationships: Who Wears the Pants?

Blog Contributor Being a Broker, Business Challenges, Sales & Marketing 5 Comments

By Brandon Rodriguez When I first became an agent just shy over 7 years ago, I was a novice and this dichotomy was not apparent to me.  I was under the impression brokers were in charge.  They gave you a desk space or office, nice decorated conference rooms, brochures, and you could even do desk duty for them.  Not to …

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Hit Pay Dirt: Tips on Landscaping for Curb Appeal

Blog Contributor Helpful Tools, Homeownership Education & Counseling 3 Comments

By G. M. Filisko, contributing writer, HouseLogic Sellers have a lot of plates in the air during their home sale, and sometimes making their yard stand out is the plate that drops. Make sellers’ lawn-job easier with tips on landscaping for curb appeal from the June “Exterior Upgrades” package of articles now available at the REALTOR® Content Resource. Here are …

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Authentic Pride in Your Job Makes All the Difference

Blog Contributor Personal Fulfillment, Professional Development, Sales & Marketing 2 Comments

By Toby Boyce It was a quiet Monday night until the cell phone rang. My mother-in-law was on the other end, and five hours later my wife and I arrived in Cleveland – via Bellevue – and the Cleveland Clinic as my father-in-law was admitted. It would go without saying that we were scared, nervous, and extremely worried as we …

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Real Estate is ‘Easy Money’

Blog Contributor Business Challenges, Sales Tips & Techniques 8 Comments

By Jonathan Osman Step 1: Find a buyer. In my market, the unemployment rate is 11.1 percent and the under-employment rate is around 16-20 percent. While a few years ago, one could conceivably purchase a house without a job; today, employment is essential. Step 2: Find the buyer a loan. As long as the buyer has a job, modest credit …

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The Way They Do It, You CAN’T Do It

Blog Contributor Being a Broker, Professional Development, Sales & Marketing 2 Comments

By Michelle Flaherty Having grown up in a family real estate business, I have seen my parents conduct themselves in certain ways.  Now that I’m a REALTOR(R), I try to model their behavior as much as possible.  In almost every instance, this has been invaluable to me – I’ve been able to use them as resources for uncharted situations and …