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Social Media: Are You Doing it Wrong?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 8 Comments

By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately?  Of course not!  Social media is just a tool in your arsenal — and when used effectively and efficiently it can help you cultivate business.  So, how do you best use social media to benefit your …

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Popular Technology: Here Today, Overrated Tomorrow

Blog Contributor Professional Development, Technology & Social Media 4 Comments

By Laura Rubinchuk Schwartz It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now we never hear about them anymore? Remember Posterous, Postlets, and now Pinterest? Real estate agents tend to kill technology quickly. With …

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The X Factor

Blog Contributor Technology & Social Media 1 Comment

By Stefanie Hahn The letter X hasn’t fared too well in the dot-com era.  Once the mark of secret pirate treasures and “sign here if you would please” contracts, it has been relegated to second-class status ever since Microsoft introduced Windows95 as the letter you looked for when you want to make things go away. Facebook also selected the X …

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Is the Real Estate Business Today Making Us More Social?

Blog Contributor communication, Sales & Marketing, Technology & Social Media 1 Comment

By Subhi J. Gharbieh Being a REALTOR® for a little more than four years now, I have a good understanding of how to approach my business today. I think it is safe to say that when I got into the business, “cold calling” was pretty much being phased out. With the emergence of federal and state Do Not Call laws, …

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Being Business Effective via Social Networking

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Brooke Wolford Social networking to many is extremely confusing and some think is a complete waste of time.   But it is there to help you brand yourself. There are so many sites and you must be active on all of them for it to be effective.   Here are some ways to simplify the process and to get noticed: 1.  …