Expand Your Client Base in 5 Minutes

Blog Contributor Professional Development, Technology & Social Media 1 Comment

By Lee Davenport Does selling on social media intimidate or frustrate you?  I can understand if it does.  Maybe you focus on one social platform, doing the obligatory thing of posting your listings. Or maybe you’re promoting your real estate business through several social media accounts. Either way, if social media has not become a big bread winner for you …

Google My Business, Google+ Builds SEO

Blog Contributor Marketing, Professional Development, Technology & Social Media 10 Comments

By Bill Gassett There is no question that using Google Plus is important for a real estate agent looking to capture business from social media. What is often overlooked – and probably even more important – is using Google My Business (formerly Google Local) to tie your business in through search. When someone does a search for a local business …

The Biggest Social Media Fails in Real Estate

Blog Contributor Technology & Social Media 18 Comments

By Bill Gassett It’s no secret that social media is a must in the world of real estate. Today’s buyers and sellers turn the to various platforms and make snap judgments on what you have to offer. You do get points for actually having accounts on all of the main platforms (Facebook, Twitter, LinkedIn, Google+, and Pinterest), but if you’re …

10 Ways to Get The Most Out of LinkedIn

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Social Media 34 Comments

By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct. In fact, HubSpot, …

Use Your Tweets Wisely

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 15 Comments

By Bill Gassett So, you’ve finally joined Twitter. How do you know what to tweet about to maximize your time and energy on this rapid-fire platform? How often can you tweet without annoying people? Your followers’ Twitter feeds moves at lighting speed, so it’s okay to post up to 10 times per day or more. Just don’t do all your …

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6 Twitter Rules for Real Estate Agents

Blog Contributor Professional Development, Technology & Social Media 7 Comments

You know you need to be on Twitter, and you have even heard other agents talk about how much traffic the social media giant can garner, but you have given it a go with nearly zero results. So what gives? Well, chances are you aren’t using the site correctly, and you aren’t alone.

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Keywords for Pinterest (Part 3)

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Charlie Allred We all know keywords are important to your online presence, but did you know that keywords are important in Pinterest too?  In my last two Pinterest articles, I’ve discussed best practices for your Pinterest profile and Pinterest boards. Once you’ve got these first two steps completed it’s time to start considering keywords. It can be very overwhelming …

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Pinterest Board Tips for Real Estate Pros (Part 2)

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series on using Pinterest in your real estate business. The goal of your profile is for a Pinterest follower or potential client to be able to quickly get to know who …

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The Real Estate Pro’s Guide to Pinterest (Part 1)

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred Last month, I wrote “How to Capitalize on Pinterest,” where I said the main benefit of Pinterest for agents and brokers is driving visitors to your real estate website. Well, last week I read a statistic that stated 70 percent of home sellers and 74 percent of buyers found their real estate agent online.  These numbers prove …

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How to Capitalize on Pinterest

Blog Contributor Professional Development, Technology & Social Media 5 Comments

By Charlie Allred As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s wrong with you.” I couldn’t agree with this sentiment more. Lynn is one of the few REALTORS® capitalizing on the benefits of Pinterest to her real estate business. When I speak with real estate …