By Stefanie Hahn I loved the idea of endorsements on LinkedIn. A fast, easy way to show someone what you are truly great at in your career. When I dove more into endorsements, seeing how LinkedIn displays and asks your first level connections to endorse your skills and expertise, I was a bit disappointed in the not-so-random nature of which …
Happy Birthday, Generation Y!
By Marianne Guenther Bornhoft 1982 was a year like no other. It created the Y generation. What’s so special about this group of people? A lot. Its members aren’t afraid to tell you why. The name Generation Y first appeared in an August 1993 Ad Age editorial to describe people born 1982-2001 to Baby Boomers and early Generation Xers. Neil …
Have You [Insert Social Media Platform]ed About Your Listing Today?
By Melissa Krchnak Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on Facebook? Is your tour going viral thanks to YouTube? Sounds silly and yet I’m serious. Have you Googled your listing yet? I bet the person who wants to buy it has. They’ve map searched it, …
Is Your SEO Helping You SELL?
By Melissa Krchnak I’m often asked by REALTORS® how they can increase their online presence. What’s the best blogging platform? Which social media site will yield more ROI? Should I beef up my e-mail signature? What should I put on my Facebook page? How many Craigslist ads should I post a day and when? The answer is simple: Stop getting in your …
Enough Already!?!
By Jared James I am a firm believer that you can only do so many things great. I guess you could say that I fall in line with the phrase, “jack of all trades, master of none.” Now, I do believe that some people can excel at more things than other people, but as a general rule you can only …
Popular Technology: Here Today, Overrated Tomorrow
By Laura Rubinchuk Schwartz It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now we never hear about them anymore? Remember Posterous, Postlets, and now Pinterest? Real estate agents tend to kill technology quickly. With …
2012 Check In: What Have You Crossed Off This Year’s To-Do List?
By Stefanie Hahn In this video, I discuss six technologies to tackle in 2012. What have you already crossed off your technology to-do list? What do you still need to focus on this year? We are already one quarter into 2012, so let’s get moving! *Related: “Tried And True, But Not Tired: Email Marketing Now“ Stefanie Hahn is the education …
Maximizing Your Website’s ROI
By Ryan Gervais The first thing almost every new REALTOR® is told when they get in the business is to get a website. New agents usually ask their broker or fellow agents where to go to fulfill this seemingly important task, and they usually choose an out-of-the-box template solution. These cookie-cutter solutions do offer the convenience of getting up and …
How to Communicate by Actually Having a Conversation
By Jared James I was thinking about our culture recently in this time of voicemails, emails, and social media, and it appears that everyone has a greater desire to communicate, but a lesser desire to actually have conversation.Believe it or not, communication and conversation are two completely different things. The actual definition of the word “communicate” is the activity of …
Social Media Overload
By Brooke Wolford It seems that every time I blink there is some new “expert” telling me that I need to take some course, read some book, or attend some webinar. I often have a hard time finding a course to take on something other than “How to use Facebook, Twitter or LinkedIn.” I don’t understand how some of these …