By Sam DeBord We love to give advice as real estate professionals, and often that advice is to our professional associates. Over time, we accumulate catchy sayings that are supposed to sum up and answer other agents’ questions in short fashion. Like in any industry, the advice can be good or bad. There are a lot of great coaches and …
Give Them What They Can’t Google
By Melissa Krchnak For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies. Once upon a time, consumers needed a REALTOR® to tell them everything about a home. Now, they have it all at their fingertips…literally. Their cell phone’s in their hands right now. So much of what used to be private, …
Valuable or Worthless? The Choice is Yours
By Sammer Mudawar Let’s face it, in the eyes of the consumer, especially the internet shopper, all real estate agents are the same. In fact, they don’t even know why you get paid since they find properties on the internet themselves. Does this sound familiar? Regardless of experience level, 6 months in the business or 16 years, most agents are …
Finding Value in Your Business
By Melissa Krchnak We often get asked, “What’s the return on investment on this or that?” And most times, we can quantify our answer. Although if it’s about Facebook, we might respond the way Gary Vaynerchuk would: “What’s the ROI of your mother?” But do you know the difference between something being an expense versus asking about its ROI? As …
Hot Times in The O.C. – YPN in Anaheim
By Kelly Quigley, REALTOR® Magazine – Video By Erica Christoffer, REALTOR® Magazine With a guest list of 500 career-driven REALTORS® and their friends, the networking scene was hot and the dance floor even hotter Friday night at the exclusive Young Professionals Network party. “It’s incredible to see the energy of these folks,” said attendee Eric Berman, communications director for the …
The Voice Within
By James Dunn Having been in the business for the last six years has been quite an experience. Beginning as a temp and working my way up to being a full-fledged REALTOR® is something I take much pride in (especially in this economy). I have prospered. I should point out that I define prosperity in my life as experiencing balanced …
Don’t Ever Discount Your Value
By Chris Nichols About a week ago, I had a young couple looking to buy their very first home come interview me. I was quite impressed they were actually doing an in-depth interview to find the right agent to represent them in such an important transaction. It was a welcome surprise, and brought back memories of my experience with a …
Let’s Be Part of the Solution
By Stefanie Hahn At the recent REtechSouth conference in Atlanta I had the chance to see Robert Hahn of 7DS Associates speak on a subject he titled, “A Time for Greatness.” This presentation was geared to association execs and REALTORS® who are leaders within their organizations – a group well represented in the RETSO crowd. Since YPN has given me …
To Cut, or Not to Cut Your Commission: That is the Question.
By Subhi J. Gharbieh A week or so ago, I was approached by a long time friend who I have known since elementary school. We grew up in the same neighborhood, went to the same high school, and even graduated from the same university. I remember as kids, we would always talk about how successful we wanted to be when …
Finding the Gems Amongst the Naysayers
By Nobu Hata An article recently came across my Twitterstream from Wired.com which, punditry (and ‘Granted, I live in Manhattan…’ caveat) aside, is a pretty good read. Go ahead, it’s a short one, I’ll wait for you right here. (http://www.wired.com/magazine/2010/11/st_essay_ownership/) Where my and the writer’s opinion splits is that to me, a home DOES have sentimental value. A house is …
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