By Brooke Wolford I recently received a really negative comment on one of my YPN Lounge posts. When I first received word of the comment, I was really taken aback. It seemed as if the person who commented had some personal issue with me. I was honestly very offended. I debated over the weekend whether or not to address the …
2012 Check In: What Have You Crossed Off This Year’s To-Do List?
By Stefanie Hahn In this video, I discuss six technologies to tackle in 2012. What have you already crossed off your technology to-do list? What do you still need to focus on this year? We are already one quarter into 2012, so let’s get moving! *Related: “Tried And True, But Not Tired: Email Marketing Now“ Stefanie Hahn is the education …
Maximizing Your Website’s ROI
By Ryan Gervais The first thing almost every new REALTOR® is told when they get in the business is to get a website. New agents usually ask their broker or fellow agents where to go to fulfill this seemingly important task, and they usually choose an out-of-the-box template solution. These cookie-cutter solutions do offer the convenience of getting up and …
5 Reasons to Love Realtors Property Resource®
By Stefanie Hahn Realtors Property Resource® was recently introduced to my market and I am pleasantly surprised by how much I love this tool. For those of you not familiar with RPR, it is a database of 116 million homes nationwide that (once your MLS allows), you can access to search, compare, create reports with data from a myriad of …
Learn About the New REALTOR.org
REALTOR.org is being overhauled to give NAR members access to the most authoritative and useful business information as quickly and easily as possible. The new My.REALTOR.org, which will be replacing REALTOR.org at the end of March, is being reorganized by topic to reflect how you use information in your real estate business. As NAR members, you can customize the site …
Break Into Video Marketing in 2012
By Stefanie Hahn Intimidated by video? Don’t be! There’s a plethora of ways you can incorporate video into your blog or website this year, without it being over-the-top promotional (and without your mug being the only thing in front of the lens). Here are some creative tips for video newbies. Stefanie Hahn is the education director for Coldwell Banker Hearthside, …
Clean Your Social Media House in 2012
By Stefanie Hahn Make a New Year’s resolution to better manage your name and online reputation. The first step is to figure out which social media platforms work best for you and your business. Check out my video to learn more. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.
Clients Set to Travel? Drop Off Free, Branded Home Office Security Info
From REALTOR® Content Resource: Not the double whammy. Your clients’ home being burglarized while they’re on vacation would be a total downer. If they also work from a home office, they’d probably suffer the mother of all stress headaches. Spare clients that post-vacation pain by branding, printing, and hand delivering free info on how to do a home office security …
5 Tips to Get More From Your Real Estate Testimonials
By David Krichmar Testimonials are a very important asset to you. Heck, what better way to show your “The Best REALTOR®” then with testimonials from past clients? Here are five great tips to get more out of your testimonials: 1. Content– “Dave is great,” is not a testimonial. You will want to be at least a paragraph, four-to-five sentences. Let the client …
5 Tips to Help You Shoot a Successful Video Tour
By Subhi J. Gharbieh It is very obvious that the Internet has drastically changed the way we do business as REALTORS®. According to the 2010 NAR Profile of Home Buyers and Sellers, 99 percent of buyers started their home search online. With that said, all the media that we display online can have a great say in whether a buyer …