By Lynn Minnick Late this past spring, fellow Connecticut YPNer Carl Lantz had the opportunity to be on HGTV’s popular series House Hunters. To celebrate the episode, Carl hosted a huge viewing party, and I’m sure he’s added something along the lines of, “as seen on House Hunters” to his marketing! I sent him House Hunters Bingo cards as a fun party favor. It …
Ugly Website Syndrome
By Ryan Gervais Do you suffer from ugly website syndrome? Does your website have a twin? If you answered yes to either question, it is time to “get real,” as Dr. Phil would say, and develop a better brand image for your website. In my last article, I gave a bold statement: to try and help every reader get one …
10 Ways to Create Video Content for Your Real Estate Blog
By Drew Burks Video Marketing Attracts More Clients! With more than 2 billion videos viewed on YouTube each day, it’s obvious that video is HOT! So why aren’t more real estate pros using video marketing to attract quality home buyers & sellers to their business? Most REALTORS® tell me that they don’t know where to start or how to create …
Building a Twitter Farm
By Jeremy Williams Like all marketing in any business, especially as a practitioner working within a competitive market, your marketing must be effective. One of the most important factors in marketing, as a REALTOR(R), is visibility. It amazes me that so many agents have Twitter accounts, but they have not taken the time to advertise that they utilize Twitter on …
Market Does Not Matter
By Jeremy Williams I encourage you today to fit in your schedule a time to drive to a parking lot of one of the most trafficked places in your community. Park your car. Turn off your cell phone. Clear your mind from your daily activities. This is an activity where the requirements are simple. Open your eyes and watch. What …