By Cory Brewer In the past year or so I have run across several examples of REALTORS® (myself included) being tempted to be a “jack of all trades” when it comes to serving their clients. Let’s face it, we don’t want to give up control and we are also worried about potentially giving up a paycheck. However, is it really …
How Do You Say Thank You?
By Brooke Wolford I recently moved to a new brokerage. It was an amazing change for me and I fell in love with my fellow agents and co-workers at the office. I’m the kind of person who really appreciates all the little things people do for me. I can honestly say that I have never met such a great group …
Converting a Looker into a Buyer
By Brett Caviness It can be boring, spending a large amount of your weekends sitting or standing in what are sometimes vacant homes for hours on end. For me, the value is developing strong communication and sales skills. With a degree in communication studies, I still find myself learning and developing techniques to effectively communicate with clients while qualifying them …
RPAC, Campaign Contributions, and What I Did On My Summer Vacation
By Nobu Hata This summer, against my wife’s better judgment (sorry hon), I decided to take the plunge into the REALTORS® Political Action Committee’s President’s Circle. Basically, after giving at the local level, I’m contributing $2,000 of my hard-earned cash directly to industry-friendly politicians’ political campaigns. Say what? I had many reasons to do it, and if you told me …
Why Do I Need YPN?
By Anand Patel As a member of the newly-formed and energized Tampa YPN network in Tampa, Fla., I find myself, along with our other committee members, answering this question when sharing the purpose of YPN with REALTORS® of all ages. Why do I need YPN? If you ask any three YPN members, you’ll get three different answers. I discovered this …
Get Involved: Think Nationally, Act Locally
By Toby Boyce I’ve had the fortune of serving on committees for the Delaware County Board of REALTORS®, Ohio Association of REALTORS®, and National Association of REALTORS®. By far, whenever the topic comes up around agent and non-agent friends alike, the focus is shifted towards NAR and how “cool” that is. Sure, I’m a big fan of the work NAR’s …
YPN Exclusive: Take 2 NAR Green Designation Courses for Free at Annual
By Amanda Stinton, NAR’s Green Designation Specialist Check this out: Two days of NAR-approved courses covering two-thirds of a designation for $0, zero, zip, nada, zilch. Really! If you haven’t already heard, NAR’s Green REsource Council is hosting two days of courses November 9-10, prior to NAR’s annual REALTORS® Conference and Expo in Anaheim. The courses are only open to …
7 Offline Marketing Ideas (Part II)
By David Krichmar And now for Part 2. (Check out part 1 here.) 4. Magnet Sign– “No one has ever called off a car magnet.” Really? Ask around your office — someone has gotten a deal off their magnet sign on their car. Get a nice and easy-to-read magnet for your car. Heck, how else can someone tell you sell …
Let’s Go Old School: 7 Offline Marketing Ideas (Part I)
By David Krichmar Let’s go old school for a moment. Trust me, I am not saying online marketing (social media) should not be No. 1. But until humans become robots and do not have eyes, there are other ways to market as well. Here is the first half of seven ideas I have come up with to market yourself offline: …
The Science Behind Your Sales
By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you. What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …