ypn default feature image

Do Yourself (and Your Client) a Favor…Leave it to the Experts

Blog Contributor Classes & Education, Professional Development, Sales & Marketing, Working with Clients Leave a Comment

By Cory Brewer In the past year or so I have run across several examples of REALTORS® (myself included) being tempted to be a “jack of all trades” when it comes to serving their clients.  Let’s face it, we don’t want to give up control and we are also worried about potentially giving up a paycheck. However, is it really …

ypn default feature image

How Do You Say Thank You?

Blog Contributor Commitment to Excellence, communication, Personal Fulfillment, Professional Development, Sales & Marketing 2 Comments

By Brooke Wolford I recently moved to a new brokerage.  It was an amazing change for me and I fell in love with my fellow agents and co-workers at the office.  I’m the kind of person who really appreciates all the little things people do for me.  I can honestly say that I have never met such a great group …

ypn default feature image

Converting a Looker into a Buyer

Blog Contributor Business Challenges, Commitment to Excellence, Professional Development, Sales & Marketing 4 Comments

By Brett Caviness It can be boring, spending a large amount of your weekends sitting or standing in what are sometimes vacant homes for hours on end.  For me, the value is developing strong communication and sales skills.  With a degree in communication studies, I still find myself learning and developing techniques to effectively communicate with clients while qualifying them …

ypn default feature image

RPAC, Campaign Contributions, and What I Did On My Summer Vacation

Blog Contributor Political Action & Involvement, Professional Development Leave a Comment

By Nobu Hata This summer, against my wife’s better judgment (sorry hon), I decided to take the plunge into the REALTORS® Political Action Committee’s President’s Circle.  Basically, after giving at the local level, I’m contributing $2,000 of my hard-earned cash directly to industry-friendly politicians’ political campaigns. Say what? I had many reasons to do it, and if you told me …

ypn default feature image

Why Do I Need YPN?

Blog Contributor communication, Helpful Tools, Networking, Professional Development, Young Pros in the Spotlight 7 Comments

By Anand Patel As a member of the newly-formed and energized Tampa YPN network in Tampa, Fla., I find myself, along with our other committee members, answering this question when sharing the purpose of YPN with REALTORS® of all ages. Why do I need YPN? If you ask any three YPN members, you’ll get three different answers. I discovered this …

ypn default feature image

Get Involved: Think Nationally, Act Locally

Blog Contributor Personal Fulfillment, Professional Development Leave a Comment

By Toby Boyce I’ve had the fortune of serving on committees for the Delaware County Board of REALTORS®, Ohio Association of REALTORS®, and National Association of REALTORS®. By far, whenever the topic comes up around agent and non-agent friends alike, the focus is shifted towards NAR and how “cool” that is. Sure, I’m a big fan of the work NAR’s …

ypn default feature image

YPN Exclusive: Take 2 NAR Green Designation Courses for Free at Annual

Blog Contributor Classes & Education, Professional Development Leave a Comment

By Amanda Stinton, NAR’s Green Designation Specialist Check this out: Two days of NAR-approved courses covering two-thirds of a designation for $0, zero, zip, nada, zilch. Really! If you haven’t already heard, NAR’s Green REsource Council is hosting two days of courses November 9-10, prior to NAR’s annual REALTORS® Conference and Expo in Anaheim. The courses are only open to …

ypn default feature image

7 Offline Marketing Ideas (Part II)

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By David Krichmar And now for  Part 2.  (Check out part 1 here.) 4. Magnet Sign– “No one has ever called off a car magnet.” Really?  Ask around your office — someone has gotten a deal off their magnet sign on their car.  Get a nice and easy-to-read magnet for your car.  Heck, how else can someone tell you sell …

ypn default feature image

Let’s Go Old School: 7 Offline Marketing Ideas (Part I)

Blog Contributor Commitment to Excellence, Professional Development, Sales & Marketing 7 Comments

By David Krichmar Let’s go old school for a moment. Trust me, I am not saying online marketing (social media) should not be No. 1.  But until humans become robots and do not have eyes, there are other ways to market as well.  Here is the first half of seven ideas I have come up with to market yourself offline: …

ypn default feature image

The Science Behind Your Sales

Blog Contributor Business Challenges, communication, Helpful Tools, Professional Development, Sales & Marketing, Working with Clients Leave a Comment

By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you.  What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …