Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Lee Davenport I remember getting my real estate license and thinking I was ready to make my first commission check. Little did I know that I had much to learn about generating leads back then. Perhaps you feel the same way, whether you are new, returning, or revamping your business. Well, check out this excerpt from my latest workbook, …
By Charlie Allred With more than 90 percent of home buyers searching online for their new home, how are you capturing these online buyers? Here are my seven absolute must-know tips for becoming a killer online real estate agent. 1. A Vibrant Blog: Having a vibrant blog means you post consistently, which is once a month at minimum, but I suggest …
By Erika Villegas When writing my first blog for the YPN Lounge in March about the marketing success I’ve achieved from putting on wine socials, I truly didn’t have any expectations about what the response would be – I wondered if anyone was even going to read the post. But after it was published, I was blown away by the …
By Lee Davenport Are you on a hunt for more leads? Whether you’re new to real estate sales or a veteran interested in reinventing your lead generation strategy to keep your sales pipeline full, if you said yes, then you may be interested in hearing how top producers are leading the pack. One sales leader suggests using Instagram and advertising …
By Alyssa Hellman In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or that? But when you take away all the gadgets and hoopla, real estate is rather simple. The purchase or sale of …
By Sam DeBord We love to give advice as real estate professionals, and often that advice is to our professional associates. Over time, we accumulate catchy sayings that are supposed to sum up and answer other agents’ questions in short fashion. Like in any industry, the advice can be good or bad. There are a lot of great coaches and …
By Lee Davenport As a young real estate pro, you may be stumped on how you can standout in a sea of agents, particularly when some of those agents have more than 30 years of sales experience. Unfortunately, as a broker and trainer, I have witnessed younger agents, whether new to real estate or not, lambasted for their lack of …
By Erika Villegas I recently moved to a new neighborhood in Chicago where I had only sold a few homes. I didn’t know many people there, but more importantly, I didn’t know enough women. From my experience in real estate, women are often the ones that make important decisions like when and where to purchase a home. I wanted to …
By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct. In fact, HubSpot, …
By Jay O’Brien We’ve all received the calls, opened the letters, and deflected the in-person pitches. Real estate is perhaps one of the only industries that attains its workforce through blind recruiting rather than interviewing. It’s quite simply a numbers game for many brokerages, and the strategy becomes less about value creation for agents and more about the bait. How …
