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Finding Income in the Downtime

Blog Contributor Business Challenges, Working with Clients, YPN Events 4 Comments

By Jessica Hickok Although selling real estate can be a very lucrative career, there can be some downtime when listings are hard to move, ultimately casting a negative cloud over that whole lucrative career thing. That’s where residential property management can swoop in and save the day.  Property managers typically charge a monthly management fee, which is usually a percentage …

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Accentuate the Positive? Maybe Not!

Blog Contributor Business Challenges, Professional Development, Sales & Marketing, Sales Tips & Techniques 17 Comments

By Patricia Kennedy How do you market a house that’s beyond awful? You price it right. But it’s more important to lower the expectations of colleagues and buyers – and to do it in a way that still gets them in the door and makes them laugh. In one of Washington, D.C.’s worst ever markets, some dear friends called. Both …

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The 21st Century REALTOR®

Blog Contributor Being a REALTOR®, Technology & Social Media 6 Comments

By Dan Iampieri I’m the 21st century REALTOR®, so let me tell you more. I’m digitally enhanced, slightly cropped, I’m fine tuned and on iTunes downloading a new ring tone for my iPhone. I’m camera ready, custom made, plugged-in and ready to rate, constantly updating my status update. I e-mail, I e-commerce, I e-trade, but my life is still far …

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Tips to Help First-Time Home Buyers Succeed

Blog Contributor Business Challenges, Sales & Marketing, Working with Clients 1 Comment

By Heather Soldonia Despite the condition of the nation’s real estate market, California still holds some of the strongest property values in the country. Forbes Magazine recently released its annual article of America’s 500 Most Expensive Zip Codes. And it’s actually easier to identify which San Francisco Bay area towns aren’t listed. The median home price in Sunnyvale (#498) was …

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Working With Short Sales: Too Much Junk in the Trunk! Try These Navigation Techniques

Melissa Tracey Business Challenges, Short Sales & Foreclosures, Working with Clients 1 Comment

By Dave Robison A short sale would have you think it’s going to be a quick and short closing. The problem is they all have too much Junk in the Trunk. In a race, their tail end is dragging along the ground, which makes the vehicle go about as slow as my kid in a wagon. Here are two examples …

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Video Challenge: Enter Your Videos on the Home Buyer Tax Credit

Melissa Tracey Professional Development, Working with Clients, YPN News 1 Comment

Submit you video to the challenge: The 2009 REALTOR Party Video Contest challenges REALTORs to make a short, personal video explaining how the Home Buyer Tax Credit has helped their clients buy their first home. The contest runs until Sept. 30. The winning entry will receive a $500 American Express gift card and be shown at the Annual Convention in …

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Get Involved: Habitat for Humanity Event at REALTOR® Conference

Melissa Tracey Environmental, Professional Development, YPN Events Leave a Comment

YPN members: If you plan on attending the 2009 REALTOR® Conference & Expo in San Diego this November, consider participating in the Habitat for Humanity build. This will be the first “green” Habitat project. Only 80 people can participate in the Nov. 11 event. Sign up to volunteer online at www.realtor.org/conference.

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Are you Building Brand Equity?

Drew Burks Establishing Your Business, Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Drew Burks It used to be that real estate practitioners set out to dominate a geographic farm or neighborhood by using methods like cold calling, door knocking, direct mail, door hangars, etc… Now real estate pros find themselves competing in a much larger and fiercer farm … the Internet! Social networking sites have become the new geographic farm for …