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By Joy Bender With 1 billion Instagram users, you’re missing out if you’re not using Instagram influencer marketing as part of your luxury property sales strategy. To help other real estate professionals figure out how to market on Instagram, I’ve created a two-part blog series. This post outlines what social media influencer marketing is and how can be advantageous to …
By Rob Reuter After nearly a year of research and development, we are pleased to announce the launch of a new Young Professionals Network website, ypn.realtor! The 2017 YPN Advisory Board made the development of a YPN website a key initiative when it was determined that a hub for all YPN resources was needed to better serve local and state …
By Lee Davenport Have you heard the myth that you can’t be productive and successful as both a real estate salesperson and the broker-owner of your company? Teresa Cowart is a myth-breaker. She is one of the owners of the Savannah, Ga., metro area’s RE/MAX Accent (where I have had the privilege of training) and leads a team that closed …
By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to run my business last year. At the end of the day, we are small business owners after all. It does take …
By Lee Davenport Today’s post features the determined and inspiring Rod Williams. What makes Rod a top producer? Rod is ranked number two overall in his brokerage firm, Solid Source Real Estate Companies, out of approximately 1,700 agents (his third consecutive year in the top three). Yes, Rod is in the top 5 percent for the entire metro Atlanta REALTORS® …
By Anita Clark General Data Protection Regulation (GDPR) is the talk of the internet. Attorneys in the European Union and the United States are being bombarded with questions about the GDPR. Companies and website owners are scrambling as the deadline is fast approaching to have the regulation in effect, which includes your websites and all your systems, such as DocuSign …
By Santino Filipelli I was recently named a 2018 30 Under 30. Is it crazy that I didn’t know what 30 Under 30 was until early September 2017? No? How about after being in the industry for seven years, owning two brokerages, and managing about 20 agents? The fact is, I only became aware of REALTOR® Magazine’s program just months …
Members of the National Association of REALTORS® Young Professionals Network from across the country convened in Washington, D.C. to advocate for the real estate industry during the REALTORS® Legislative Meetings & Trade Expo. As part of the week’s events, about 250 people attended the eighth annual YPN networking reception on May 15 at the Park at 14th to meet and …
By Kyle Malnati This is an excerpt from my article that will appear in the 2018 spring issue of Commercial Connections, available in print and online May 28. Even though the internet, email, and social media allow you to communicate, they do not connect you with your clients. Talking “kneecap-to-kneecap” in a conference room and hammering out details over the …
By Erica Christoffer Social media is likely a key part of your marketing and brand strategy. Many real estate professionals make it the crux of their lead generation, which is why social listening is so important. There’s a common misconception that social listening and social monitoring are the same thing, according to NetBase, a social media analytics platform. And recognizing …
