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The American Dream

Blog Contributor communication, Helpful Tools, Personal Fulfillment, Promoting Home Ownership 1 Comment

By Subhi J. Gharbieh With everything that is currently going on in many parts of the Middle East, specifically Egypt, it really made me think about how blessed we are to live in this country. Being a first generation Palestinian-American, it hurts me to see what the Egyptian people are going through. But I am proud that they are standing …

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Great Home or a Great Deal?

Blog Contributor Helpful Tools, Sales & Marketing, Working with Clients Leave a Comment

By Jason O’Neil Are the two at odds with one another? I say yes. I begin each buyer consultation with the simple question: “Do you want a great deal or do you want a great home?” The responses are typical: “Both! Ha Ha Ha…I mean, can’t we get both?” “Uhhhhh. Great home?” “Somewhere between.” “Great home. Good deal. Is that …

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Know Your Role as a REALTOR®

Blog Contributor communication, Helpful Tools, Professional Development, Working with Clients 1 Comment

By Toby Boyce The couple slid through the front door, their faces painted with obvious pain and anguish over having to go through this all over again – and after talking to them, it became very obvious why. This was the first time I’d met the couple, but I was far from their first real estate agent who they’d viewed …

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Get Creative with Your Listings

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Sales Tips & Techniques 6 Comments

By Lynn Minnick I’ve been marketing the crazy out of a high-end listing.  (Yes, I’m fairly sure I just made up that expression…but this is about getting creative, right?)  This is easily the hardest I’ve ever worked to sell a listing.  In this market, I went in knowing it would be a challenge, armed with an arsenal of creative ideas …

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Kickin’ it Old-School in 2011

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By Nobu Hata I loathe business planning.  Recognizing one’s failings from the previous year, and moving forward, learning from mistakes is a hard thing to do.  And since the economy hit the skids, it’s become increasingly difficult to “plan” for anything as of late. But the one thing I’ve made a commitment to do this year, is to ask advice …

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Are You an Order-Taker or a True Salesperson?

Blog Contributor Professional Development, Sales & Marketing 1 Comment

By Dave Robison According to NAR’s report about real estate professionals, the majority of us came from admin jobs rather than sales jobs. There is a high probability that the majority of you reading this are order-takers.  The good news is you can change that. You can become a better sales person. I admit it, I was an order-taker and …

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What Superbowl XLV Taught Me About My Real Estate Career

Blog Contributor Business Challenges, Helpful Tools, Professional Development 7 Comments

By Laura Rubinchuk Millions of people tuned in last night to watch football, commercials, eat junk food and drink beer, or maybe you were just waiting to see when it would be over to catch the new episode of Glee.  Regardless of your motivations, the Superbowl is the largest television audience all year, giving advertisers the ability to spread their …

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For Your Blog: Give Sad Football Fans Free Wall-Repair Info

Blog Contributor Commitment to Excellence, Community, Helpful Tools 1 Comment

  Know any true football fanatics? You know, the normally mild-mannered dudes and dudettes who’ll hurl their official autographed football through the wall if their beloved team loses in this Sunday’s Super Bowl? Help them mend their broken hearts—and their drywall—by posting the free REALTOR® Content Resource article “Repair Walls to Give Rooms a Fresh Face” to your blog, Facebook …

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Real Estate is Sexy

Blog Contributor Being a REALTOR®, Business Challenges, Technology & Social Media 8 Comments

By Brooke Wolford Recently, I have noticed how often you see a character on TV playing a real estate agent or the several hundred reality shows about real estate.  It brings home the point that real estate has the interest of pretty much everyone.  You can’t turn on the news and not hear some sort of real estate-related story. Let’s …

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Too Much Disclosure: Be Careful!

Blog Contributor Business Challenges, Technology & Social Media, Working with Clients 12 Comments

By Cory Brewer An agent in my office recently had a deal where the clients on the other side of the transaction carelessly posted information online and it ended up costing them, BIG TIME. When selling a house, it’s very important that the seller provide full disclosure about its condition. When purchasing a house, it’s very important that the buyer …