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It’s Time to Rethink How We Price Our Listings

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 14 Comments

By Marianne Guenther Bornhoft A  new study just released from the Pew Research Center’s Project for Excellence in Journalism indicate that half of American adults have mobile Internet access via a tablet or smartphone.  This is a major shift on how we as REALTORS® might want to review how we price our listings. Now more than ever, it is important …

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Don’t Be That Guy

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 10 Comments

By Brooke Wolford It could just be me, but are you questioning why we still run into bad photos and poor property descriptions? It seems like a slight epidemic in my world lately. Every single time I run into this I always get a little frustrated and wonder how this happens. A few examples: 1. A listing description that said, …

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Ugly Website Syndrome

Blog Contributor Helpful Tools, Marketing, Professional Development, Technology & Social Media 7 Comments

By Ryan Gervais Do you suffer from ugly website syndrome?  Does your website have a twin? If you answered yes to either question, it is time to “get real,” as Dr. Phil would say, and develop a better brand image for your website.  In my last article, I gave a bold statement: to try and help every reader get one …

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5 Reasons to Love Realtors Property Resource®

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 1 Comment

By Stefanie Hahn Realtors Property Resource® was recently introduced to my market and I am pleasantly surprised by how much I love this tool.  For those of you not familiar with RPR, it is a database of 116 million homes nationwide that (once your MLS allows), you can access to search, compare, create reports with data from a myriad of …

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If You Fail, It’s Not the Market’s Fault!

Blog Contributor Business Challenges, Commitment to Excellence, Sales & Marketing 1 Comment

By Jared James As many of you know, I make my living as a speaker/trainer and have had the opportunity to speak to tens of thousands of REALTORS® and entrepreneurs over the last 12 months. My job is not just to communicate effectively, but to entertain and make the audience feel something. As Maya Angelo put it, “People will not …

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Mid-REALTOR® Crisis: That Ain’t My Sign in Her Yard

Blog Contributor Being a REALTOR®, Business Challenges, Sales & Marketing, Working with Clients 1 Comment

By Toby Boyce She’d been courting both of us, and promised that she’d let us know tonight who she chose. I waited patiently by the phone, but finally drove by her house. That ain’t my sign in her yard. I thought she was the “one” and that we’d be together forever – well at least the next six months – …

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Eye of the YPN – Photo Contest

Blog Contributor Professional Development, Technology & Social Media, YPN Events Leave a Comment

By Rob Reuter, YPN Manager How many times have you been out showing a property or walking through a potential listing and stumbled upon something extremely strange or uniquely cool? Here is your chance to share those on-the-job eccentricities with the world and possibly win a prize.  From June 15 through July 15, 2011, we will be running the Eye …

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The Reality We Create

Blog Contributor communication, Helpful Tools, Personal Fulfillment, Professional Development, Sales & Marketing Leave a Comment

By Brett Caviness I strongly believe in the power of positive thinking and live by it everyday.  As a determined entrepreneur and recent graduate of the University of Northern Iowa, I am goal-oriented and envision my plans becoming a reality.  I work toward my goals each and everyday. I have been in the business since 2009, but recently began a …

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The ‘Q’ About QR Codes

Blog Contributor communication, Technology & Social Media 8 Comments

By Toby Boyce Realtor.net is all a buzz over how amazing QR codes are and how it will be a game changer in real estate. Really? A game changer? That’s a stretch. Is it part of the entire Technology 2.0 — smartphones, instant access and response, among the requirements — game changer? Of course. But it is a small piece, …

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Market Stats Can Be Your Best Friend

Blog Contributor Sales & Marketing 1 Comment

By Kelly Reark OK, I’m ready.  Elections are over.  The holidays are around the corner.  Bring on the buyers. Here in Florida, our season is just about to start.  What are people expecting, and what are you going to do about it? My advice is to study your market, and practice how you will handle objections from buyers and sellers.  …