Below you'll find a list of all posts that have been tagged as “marketing”
By Alexis Craig We all want them. We all dream about them. I’m talking about leads coming from our own websites. It’s the Holy Grail of real estate marketing—coveted by many but acquired by few. Internet leads can be more profitable and easier to convert. Instead of running around every day chasing prospects, being rejected, or being hung up on …
Meet the real estate tech companies providing promising tools to brokers, agents, and their clients. NAR and Second Century Ventures recently announced the new REach® Class of 2017, featuring a roster of startups focused on security, process digitization, information transfer, and more. Learn about this year’s class: Adwerx: A digital advertising company for real estate professionals that focuses on retargeting …
By Anita Clark It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment. It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …
By Ryan Fitzgerald There are many great ways to build a real estate business. One way, is to start small and focus your efforts on hyperlocal neighborhoods or smaller cities. Here’s what I mean: Whether you’re just starting out in real estate or you’ve been an agent for a long time, a focus on smaller, less competitive markets can be …
By Alexis Craig My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win. That mindset is present in every aspect of my life, especially real estate. I have this obsession with becoming the best — with developing unapologetic mastery in …
By Anita Clark Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for a preview. Getting your content found online by real estate consumers takes work. If you have created a masterpiece you know …
By Drew Heasley The spring market is traditionally the hottest real estate market across the country. For my area in Pennsylvania, the busiest parts of the year are early spring and then again when school lets out. As an agent, you need make sure you and your clients are prepared for these annual peaks. Sellers Your sellers will be asking …
By Kyle Hiscock When people ask me what I do for a living, the easiest response is to say I’m a real estate agent. If I really wanted to get into great detail, the answer would be something along the lines of, “I’m a digital marketing company that happens to help buyers and sellers with their real estate needs.” With …
By Lee Davenport Listing Leader — Is this title on your New Year’s resolution list? How about on your business plan for this year? I’m here to tell you, that you can make it happen. Here are four considerations to help, but only if you’re willing to subscribe to the notion of “out with the old, in with the new.” …
By Ryan Fitzgerald With more than 2.5 million blog posts being published every day, it can be difficult to sort through the noise. Now that the year is coming to an end, I thought it it would be helpful to organize some of the year’s best real estate articles into one large round-up post for you. I reached out to some great real …
