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Finding Your Niche in Residential Real Estate: A Guide for New Agents

Robert Gideon Sales & Marketing 3 Comments

By: Robert Gideon You’ve earned your license. You’ve sent out handwritten notes. You’ve got your CRM of choice operational and you’ve gleefully stumbled through your first few transactions. Now what? Now, it’s crucial to find your niche so you can stand out in this competitive industry. There are several niches in the residential space. You could choose one by determining …

Real estate agent with clients

How to Stand Out in a Hot Market

Blog Contributor Buyers, Networking 1 Comment

By: The CE Shop The housing market was thrown for a loop in 2020 with dwindling inventory and booming demand for properties. As of April 2021, the median existing-home price in the U.S. was $341,600, a 19.1% gain year over year. Despite property prices skyrocketing, we are seeing more bidding wars and all-cash offers. This trend is continuing into 2021 …

How House Flipping Can Catapult Your Real Estate Business

Blog Contributor Advertising & Prospecting, Commercial & Investment Real Estate, Consumer, Establishing Your Business, Outreach Leave a Comment

By James Vasquez I successfully flip houses full-time; but I didn’t become a real estate professional seven years ago to start flipping houses. One of the main reasons I became a flipper early on in my career is because it gave me a huge leg up on my competitors. Also, like many young, aspiring real estate entrepreneurs, I struggled to …

Finding Your Real Estate Niche

Blog Contributor [Demographic-based grouping], Community, Establishing Your Business, Fair Housing, Sales & Marketing, Working with Clients 5 Comments

By Anita Clark It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment. It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …

4 Tips to Specialize Your Work With Seniors

Blog Contributor [Demographic-based grouping], Consumer, Sales & Marketing, Working with Clients Leave a Comment

By Brandon Doyle Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than double. In other words, if you aren’t expanding your real estate expertise to include specialized work with seniors, you’re missing out …

The Best Way to Build a Real Estate Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing 2 Comments

By Ryan Fitzgerald There are many great ways to build a real estate business. One way, is to start small and focus your efforts on hyperlocal neighborhoods or smaller cities. Here’s what I mean: Whether you’re just starting out in real estate or you’ve been an agent for a long time, a focus on smaller, less competitive markets can be …

How to Compete With Top Agents, Even When You’re New

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Sales Tips & Techniques 2 Comments

By Alexis Craig My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win. That mindset is present in every aspect of my life, especially real estate. I have this obsession with becoming the best — with developing unapologetic mastery in …

How to Become a Neighborhood Expert

Blog Contributor Being a REALTOR®, Establishing Your Business, Marketing, Sales & Marketing, Social Media, Working with Clients 2 Comments

By Anita Clark With marketing methods so widespread and fairly simple to master, it’s easy to call ourselves a local real estate expert, industry leader, or market guru. However, many consumers quickly see through that charade and beat feet, moving on to agents who are actually walking the walk. So, what can you do to better position ourselves to truly …

Working With Hispanic Clients

Blog Contributor [Demographic-based grouping], Code of Ethics, Customer Service, Sales & Marketing, Working with Clients 10 Comments

By Erika Villegas Are you leaving money on the table by not working with Hispanic clients? I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work with Hispanic customers. I help buyers and sellers from all walks of life and with many different backgrounds and ethnic groups, …

Get Your Own Wine Social Started

Blog Contributor Professional Development, Sales & Marketing Leave a Comment

By Erika Villegas When writing my first blog for the YPN Lounge in March about the marketing success I’ve achieved from putting on wine socials, I truly didn’t have any expectations about what the response would be – I wondered if anyone was even going to read the post. But after it was published, I was blown away by the …