By Anita Clark Real estate agents are always vying for the top spot on Google in their area but are quickly squashed by the big guys – Zillow, Trulia, Redfin, etc. They have bigger marketing budgets, faster websites, professional marketing and SEO teams, and every detail of a listing covered. How can your average real estate agent not just survive …
4 Real Estate Marketing Dos and Don’ts
By Drew Heasley I want to share some smart and efficient ways to spend your precious marketing dollars, as well as some tips for avoiding high-cost, low-producing marketing. The key is to find the marketing plan that works for you and stick with it. 1. Don’t sign a contract for a marketing program. You should never have to sign a …
Creating Shareable Real Estate Graphics
By Kyle Hiscock When people ask me what I do for a living, the easiest response is to say I’m a real estate agent. If I really wanted to get into great detail, the answer would be something along the lines of, “I’m a digital marketing company that happens to help buyers and sellers with their real estate needs.” With …
A Step-by-Step Guide: Convert Internet Leads to Sales
By Brandon Doyle In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly common for first-time home buyers and veteran home owners alike to explore their real estate options online. With that in mind, …
8 Ways to Improve Your Daily Prospecting
By Nico Hohman As a sales professional, you should be conducting direct sales activities everyday that will add new prospects into your lead list. But sometimes you get into a rut or you need new ideas to help grow your list. Here are eight ways to improve your daily prospecting routine in order to get more clients. 1. Inspect Your …
The Best Worst Sales Call I Ever Received
By Charlie Allred Here’s the scene: I’m driving home in my car after showing houses, and my phone rings. It’s an out-of-state number, not atypical since I regularly get calls from home owners wanting to move to the Phoenix area (I have blog posts on “Moving to Phoenix,” “Move to Chandler,” and “Move to Scottsdale“). So I answer my phone …
7 Must-Know Ways to Kill It Online
By Charlie Allred With more than 90 percent of home buyers searching online for their new home, how are you capturing these online buyers? Here are my seven absolute must-know tips for becoming a killer online real estate agent. 1. A Vibrant Blog: Having a vibrant blog means you post consistently, which is once a month at minimum, but I suggest …
Nichify: Blog Small for Big Online Results
What if every time you posted something online, you thought about providing the most value to the person looking for that information? How would your online presence change? My guess is that it would become more focused.
Venture Into the Unknown: We Have a Job to Do
By Brooke Wolford I have watched all of the changes occuring in real estate lately, and there’s a lot of speculation about what might happen in the future. You see, real estate has been evolving over the past several years, and I, myself, have gotten sucked into all the drama. I remember spending hours on message boards and in online …
Give Them What They Can’t Google
By Melissa Krchnak For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies. Once upon a time, consumers needed a REALTOR® to tell them everything about a home. Now, they have it all at their fingertips…literally. Their cell phone’s in their hands right now. So much of what used to be private, …
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