By Lee Davenport So you want to be a multi-million dollar real estate agent. The TV shows make it look easy. Simply sell one or two (multi-) million dollar listings and you are on the fast track to your first Aston Martin, Maserati, or some other luxury item of choice. And for some, it may be that simplistic. But in reality, …
Why Real Estate Websites Need Community Pages
By Kyle Hiscock It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale. This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user. The primary …
Making Connections in D.C.
YPN members from around the country gathered for a night of networking and fun during the REALTORS® Legislative Meetings & Trade Expo on May 10 at the The Park at 14th in Washington, D.C. Making face-to-face connections is a key part of YPN, and approximately 200 young real estate professionals attended the sixth annual event. Photos by Noah Hayes, ©2016 …
10 Questions to Help Make a Name in Real Estate
By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business buzz: Consistency. Here’s what Radford …
Not All Email Addresses Are Created Equal
By Nico Hohman There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your social media properties. You need to print business cards and start prospecting. But one of the most important decisions you need …
How to Become a Neighborhood Expert
By Anita Clark With marketing methods so widespread and fairly simple to master, it’s easy to call ourselves a local real estate expert, industry leader, or market guru. However, many consumers quickly see through that charade and beat feet, moving on to agents who are actually walking the walk. So, what can you do to better position ourselves to truly …
30 Under 30: A Look Back & A Look Forward
This year marks the 16th anniversary of REALTOR® Magazine’s 30 Under 30 program. Past inductees gathered in Chicago for a reunion last summer – and now 30 new young professionals are joining the ranks. Learn what a dynamic program 30 Under 30 has become, and get a sneak peek at the newcomers before the magazine hits mailboxes in mid-May. Learn …
#Y4YPN From a Passionate Affiliate
The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Learn more. By Leanne Goff Colin Roe started in the real estate business at the ripe age of 17 years old as an administrative coordinator for his cousin’s brokerage. Today, this Placer County, Calif., resident is a passionate YPN affiliate partner as a sales rep …
Become a Local Real Estate Expert Online
By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …
Why I Said No to $20,000 in Commissions
By Nico Hohman It is easier to turn someone down, than to let them down. This is the phrase I used to happily say no to $20,000 in real estate commissions. One of the advantages of working as a real estate agent is that you can control which projects you choose to work on. If you want to focus on …