Working With Hispanic Clients

Blog Contributor [Demographic-based grouping], Code of Ethics, Customer Service, Sales & Marketing, Working with Clients 10 Comments

By Erika Villegas Are you leaving money on the table by not working with Hispanic clients? I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work with Hispanic customers. I help buyers and sellers from all walks of life and with many different backgrounds and ethnic groups, …

The Best Worst Sales Call I Ever Received

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Charlie Allred Here’s the scene: I’m driving home in my car after showing houses, and my phone rings. It’s an out-of-state number, not atypical since I regularly get calls from home owners wanting to move to the Phoenix area (I have blog posts on “Moving to Phoenix,” “Move to Chandler,” and “Move to Scottsdale“). So I answer my phone …

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4 Considerations to Negotiate Like a Ninja

Blog Contributor Professional Development, Sales & Marketing Leave a Comment

By Lee Davenport I remember getting my real estate license and thinking I was ready to make my first commission check. Little did I know that I had much to learn about generating leads back then. Perhaps you feel the same way, whether you are new, returning, or revamping your business. Well, check out this excerpt from my latest workbook, …

World’s First Virtual Broker Open

Blog Contributor Technology & Social Media 4 Comments

By Brandon Doyle Last month, the Minneapolis Area Association of REALTORS® Young Professional Network presented the first ever virtual broker open. Architech 3D Imaging was on hand to talk about 3D mapping and virtual tours, including Matterport as well as a new service they’re now offering. I spoke about how virtual tours can help market properties and save time for …

Wine and Real Estate

Blog Contributor [Demographic-based grouping], Helpful Tools, Sales & Marketing 9 Comments

By Erika Villegas I recently moved to a new neighborhood in Chicago where I had only sold a few homes. I didn’t know many people there, but more importantly, I didn’t know enough women. From my experience in real estate, women are often the ones that make important decisions like when and where to purchase a home. I wanted to …

Develop a Killer Online Strategy

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 6 Comments

By Charlie Allred Having a blog can be a killer online strategy for your real estate business. A vibrant blog can be the very top of your online funnel. But your potential clients must feel understood when they first arrive at your site. Last month, I talked about creating a niche to strengthen your online presence. By all means, you can …

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The Common Denominator of Prospecting: Finding ‘The Why’

Blog Contributor Advertising & Prospecting, Helpful Tools, Sales & Marketing Leave a Comment

By Alex Cavelli Prospecting is either the most embraced or most avoided activity for real estate professionals. While some see it as an opportunity to earn business right now, the majority of us don’t feel that the juice is worth the squeeze. Facing rejection and looking stupid is far more painful than not hitting our business goals. No matter the …

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When a Plank Stops Hurting

Blog Contributor Business Challenges, Professional Development, Sales & Marketing Leave a Comment

By Melissa Krchnak I’ve recently starting doing planks – a balance and core-building technique – along with my regular exercise routine. This plank business isn’t a joke though. They started off pretty brutal. I set my goal to add just one second to my time a day. I’m overly optimistic so that goal is a far cry from where I …

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The Irony of Leading Trends

Blog Contributor Being a REALTOR®, Business Challenges, Customer Service, Sales & Marketing 1 Comment

By Dave Robison Lately, I have heard numerous agents at many different brokerages talk about their experiences trying to get listings. These stories are from top performing agents, not rookies. One of the agents expressed how frustrated they are because, for the first time, the referrals they are getting are interviewing other agents too. We know that many home buyers …