Below you'll find a list of all posts that have been categorized as “Marketing”
By Monika Bhondy Have you felt the pressure—and subsequent burnout—that comes from trying to keep up appearances as a real estate professional to push a specific narrative of success? Social media’s highlight reel makes it easy to feel like you must always put your best face forward. As a real estate professional, the pressure to perform, produce and be “on” …
By: Alex Capazzolo Although real estate agents have long capitalized on technology to help sell homes, new and innovative options keep coming. Many technological advances make selling a home easier and more intuitive, especially when paired with a good marketing plan. One thing is certain: technology keeps changing and advancing, so what should you use to sell homes? Here’s the …
By: Alex Capazzolo In a competitive real estate market, it’s important to do all you can to sell a home. Around the country, the market is shifting from seller-focused to buyer-focused. California, for example, has seen dramatic drops in price as buyer falls. This time last year, houses sold almost as soon as they hit the market, even in more …
By: Alex Capazollo Has blogging been on your radar for a while? A blog is a great way to present yourself as a subject matter expert, bring useful content to your audience and grow your following as a real estate agent. An increasing number of real estate agencies are realizing the benefits of including a blog in their market strategy. …
By: Alex Capozzolo As a real estate professional, selling a house in a noisy neighborhood is challenging. All types of buyers, from families to older couples to single people, are concerned about noise levels. Whether there’s a loud highway nearby or noisy next-door neighbors, are often deterred by the thought of living in a place that doesn’t offer peace and …
By: Tezeta Roro Linkedin is the platform to access a digital Rolodex of high-earning individuals. In today’s internet-driven world, having a LinkedIn profile is a must for professionals. This means that you, too, should be on this platform to make quality connections and attract quality clients. The good news is that if you use Facebook, Linkedin will be an easy …
By: Alex Craig When speaking with other real estate agents and professionals, I hear a sense of hesitancy, uncertainty, and in some cases, fear. Many of us are wondering what’s going to happen in the real estate market. We’re starting to see rising interest rates, high levels of inflation persist, and a number of publications are promoting “doom and gloom” …
By Alex Capozzolo For better or worse, technology plays a huge role in our daily lives. It continues to disrupt industries and change the way we work. The same goes for real estate. Professionals in the business are leveraging the power of technology to help them sell properties. In today’s world, putting your listing on the MLS and having the …
By Lee Davenport If you are a newer real estate licensee, you’re likely trying to “crack the code” on how to attain regular closings. In other words, enough closings to meet your financial needs and to make this career path worthwhile. You may be spending a small fortune to generate online leads, yet feeling like your business is just not …
Are you looking for sage advice from an industry veteran on how to grow your business? YPN Lounge blogger and real estate coach Lee Davenport, PhD, shares her real estate journey and lessons learned along the way in her recent one-on-one interview with Kyle Eaves, an agent with Better Homes and Gardens Real Estate Metro Brokers in Atlanta. Get to …
