Why I Said No to $20,000 in Commissions

Blog Contributor Being a REALTOR®, Commitment to Excellence, Personal Fulfillment, Rookies, Sales & Marketing, Working with Clients Leave a Comment

By Nico Hohman It is easier to turn someone down, than to let them down. This is the phrase I used to happily say no to $20,000 in real estate commissions. One of the advantages of working as a real estate agent is that you can control which projects you choose to work on. If you want to focus on …

Work Smarter With Buyers, Not Harder

Blog Contributor Being a REALTOR®, Buyers, Classes & Education, Customer Service, Professional Development, Residential Real Estate, Sales & Marketing, Sales Tips & Techniques, Working with Clients, YPN Events Leave a Comment

If you’re looking for yet another reason to attend the REALTORS® Legislative Meetings & Trade Expo in D.C., this is it. YPNers are being offered an exclusive rate of just $49 for the two-day ABR® designation course (Accredited Buyer Representative) taught by national trainers Adorna and Jenna Carroll. The course will be held Monday and Tuesday, May 9 and 10, …

Build a Real Estate Business, Not a Job

Blog Contributor Business Challenges, Professional Development, Sales & Marketing 2 Comments

By Ryan Fitzgerald Let me ask you a question: Do you want real estate to be the only job you have for the rest of your life? For some, the answer might be “yes.” For me, the answer is easy: “No.” I don’t want real estate to simply be my job; I want to operate a real estate business. If …

Millennials, Markets, and Housing Mobility

Blog Contributor [Demographic-based grouping], Sales & Marketing Leave a Comment

By Lauren Campbell According to a recent Urban Land Institute study, most millennials are not living in the urban core – though the research shows that they would like to be. Millennials – the generation that bore the brunt of sluggish hiring cycles during the recession only a few short years ago – are not bringing home salaries comparable to what …

Market Your Real Estate Business Like It’s 2016

Blog Contributor Professional Development, Sales & Marketing 26 Comments

By Ryan Fitzgerald This isn’t 1999, so why are you still marketing like it is? There are two methods to market your real estate business online: chase or attract. You can either chase your online leads or attract them. Chasing Business Online Have you ever received an e-mail that you didn’t ask for? An e-mail that was obviously an attempt …

‘Come as You Are’

Blog Contributor Commitment to Excellence, Customer Service, Personal Fulfillment, Professional Development, Sales & Marketing, Working with Clients 1 Comment

By Cain German In an industry traditionally dominated by scripts and top performers, know that it’s not just OK to show your personality, but nowadays it’s imperative. When some think of real estate agents, the connotations don’t stray far from sleazy; full of sly verbiage and sales tactics that bend words and twist arms to find his or her next …

Working With Hispanic Clients

Blog Contributor [Demographic-based grouping], Code of Ethics, Customer Service, Sales & Marketing, Working with Clients 10 Comments

By Erika Villegas Are you leaving money on the table by not working with Hispanic clients? I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work with Hispanic customers. I help buyers and sellers from all walks of life and with many different backgrounds and ethnic groups, …

Work Your Website, Not Your Nerves

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 7 Comments

By Lee Davenport Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS® 2015 Member Profile. Yet more than 90 percent of home buyers start their search online. Does anyone else see the problem with these numbers? They …

Under the Sells-Scope: Canva for Work

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 1 Comment

By Lee Davenport I’m a huge fan of Canva, the easy-to-use, affordable website that allows you to author amazing marketing materials in minutes. So I was elated to hear that they have recently released a 2.0 version for busy professionals called Canva for Work. Canva for Work now offers options to upload your brand’s personal specs, such as a logo, …

8 Ways to Improve Your Daily Prospecting

Blog Contributor Advertising & Prospecting, Professional Development, Sales & Marketing 2 Comments

By Nico Hohman As a sales professional, you should be conducting direct sales activities everyday that will add new prospects into your lead list. But sometimes you get into a rut or you need new ideas to help grow your list. Here are eight ways to improve your daily prospecting routine in order to get more clients. 1. Inspect Your …