By Anand Patel We can’t help it. As real estate professionals we sometimes are trapped within an industry bubble. We attend conferences, meetings, seminars, mastermind groups all related to the real estate industry. We spend most of our time with fellow real estate professionals (our whole business is based on cooperating with our competition). The topic of many of our …
Smart Marketing: Makes All the Difference
By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it. What is going on?” I …
Are You a Smart Casual or Business Casual?
By Dolores Esanu It’s 2013 and we’re revamping our lives and even our closets. Some things fit, some things don’t, and some we hope will fit again. In business, the thinly veiled line of what’s acceptable is becoming even more transparent. One hundred years ago, for a businessman, nothing less was expected than a tailored three-piece suit. Post-war American, working …
A Crisis of Confidence
By Jason O’Neil I believe that we as a country, a world, and a species are suffering a crisis of confidence. I know, that’s a bold statement. But the magnitude in which our world has changed over the past 25 years is nothing short of overwhelming. Confidence used to be something that was a part of our fiber, woven into …
Thinking ‘Mr. Worldwide’
By Anand Patel Regardless of your preference in music it’s hard to turn on the radio today and not hear a song featuring the musician known as Pitbull. The Miami-born 31 year old artist is also a successful businessman who endorses (and in some cases holds equity ownership) Kodak, Bud Light, Voli Vodka, Sheets energy strips, Dr. Pepper and Zumba …
Finding Your Inner Princess
By Anand Patel Now that I have your attention, let me explain! Last month my wife and I took our three-year-old daughter to the Disney On-Ice show that came to our town (Tampa, Fla.). It wasn’t until the day of the event that my wife decided to tell me this show, which was called Disney on Ice: “Dare to Dream,” …
My #RETSO V.5 Review
By Stefanie Hahn Now that I’ve had time to digest all that I learned at Real Estate Technology Solutions’ RE Tech South (RETSO) conference, which was April 11-13 in Duluth, Ga., I decided to fill this video with the most important nuggets of information from the conference that could be helpful to your business. Take some time to check out …
Popular Technology: Here Today, Overrated Tomorrow
By Laura Rubinchuk Schwartz It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now we never hear about them anymore? Remember Posterous, Postlets, and now Pinterest? Real estate agents tend to kill technology quickly. With …
Don’t Be Afraid to Reset and Start Over…
By Chris Nichols I love the game of golf! Many lessons can be learned from the sport; and one was learned poignantly on Sunday at the Master’s in Augusta, Ga. Phil Mickelson was within striking distance of the lead in the final round when he was faced with a difficult decision due to an errant tee shot. The choice he …
Maximizing Your Website’s ROI
By Ryan Gervais The first thing almost every new REALTOR® is told when they get in the business is to get a website. New agents usually ask their broker or fellow agents where to go to fulfill this seemingly important task, and they usually choose an out-of-the-box template solution. These cookie-cutter solutions do offer the convenience of getting up and …