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6 Twitter Rules for Real Estate Agents

Blog Contributor Professional Development, Technology & Social Media 7 Comments

You know you need to be on Twitter, and you have even heard other agents talk about how much traffic the social media giant can garner, but you have given it a go with nearly zero results. So what gives? Well, chances are you aren’t using the site correctly, and you aren’t alone.

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Can A Monkey Sell Real Estate?

Blog Contributor Being a REALTOR®, Business Challenges 6 Comments

By Anthony James Recently, I heard a local REALTOR® make this statement over the radio: “Even a monkey could sell real estate in this market.” As a professional in the industry with over 11 years of experience, I get it. I understand the message this REALTOR® was trying to convey: The market is hot and homes are selling quickly. However, …

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Hey Home Owners, Leave the Hard Work to Us!

Blog Contributor Sales & Marketing, Sellers, Technology 6 Comments

By Paul Everett The first indication from many home owners that they are seriously considering selling their home is often through a free listing on Zillow, Trulia, Craigslist, StreetEasy, or other regional and national For Sale By Owner sites. With the expansion of FSBO advice companies as well as online listing tools—particularly Zillow and Trulia—an increasing number of home owners …

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What You Give is What You Get

Blog Contributor Commitment to Excellence, Personal Fulfillment, Sales & Marketing 5 Comments

By Anand Patel The word “role model” gets a lot of lip service. We live in a society that loves to point fingers at our teachers, musicians, athletes, and actors when our kids behave badly. Personally, I never deeply considered the importance of being a role model until recently. As you may know, I reference my 3 1/2-year-old daughter every …

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REALTOR(R) University’s Graduate School is Open for Business!

Blog Contributor Classes & Education, Professional Development 1 Comment

REALTOR® University launched its first Master of Real Estate course, Real Estate Law (RE520), on February 27. The Master of Real Estate curriculum emphasizes the practical skills and concepts the real estate industry demands from real estate professionals and blends theory with real-world applications. Even if you missed the first class, four eight-week sessions remain in 2012. The next session …

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2012: The Year of the Professional

Blog Contributor Being a REALTOR®, Business Challenges, Sales & Marketing 1 Comment

By Veronica Barragan Some REALTORS® conceived 2012 as “The Year of Volume Transactions” because lower home prices created the need to increase transactions to keep up with personal career goals while maintaining life styles and income. In actuality, 2012 has quickly become “The Year of the Professional.” We’re in an environment where REALTORS® celebrate authentic, professional standards, and embrace all …

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The Lost Art of Losing

Blog Contributor Business Challenges, Code of Ethics, communication, ethics, MidYear, Professional Development 3 Comments

By Chris Nichols Monday night on my flight home from the National Association of REALTORS® Midyear meetings in Washington, D.C., I noticed that the flight was offering free satellite TV and it just so happened one of my favorite shows was on – Survivor. I have been a fan of the show for all of its 22 seasons, and every season …

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Is YPN The Next BIG Referral Engine?

Blog Contributor Sales & Marketing, Young Pros in the Spotlight 4 Comments

By Brian Copeland I’ve been a part of many referral organizations in my short real estate career.  Some have been a wasteland of nothingness.  One or two others have been the Promised Land of Income.  In my time, however, I’ve never seen a new force of referral energy emerge on the scene until now.  The YPN referral network is booming. …

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The Importance of Image and Appearance

Blog Contributor Business Challenges, Personal Fulfillment, Professional Development, Sales & Marketing 6 Comments

By Brooke Wolford Recently, at the Minneapolis YPN SquareTable event, I had a discussion with a few agents about what type of car you should drive to protect your image as an agent.  It went back and fourth based on where you lived, who you served, etc.  While I agreed with a lot of the responses, I also feel that …

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Know Your Role as a REALTOR®

Blog Contributor communication, Helpful Tools, Professional Development, Working with Clients 1 Comment

By Toby Boyce The couple slid through the front door, their faces painted with obvious pain and anguish over having to go through this all over again – and after talking to them, it became very obvious why. This was the first time I’d met the couple, but I was far from their first real estate agent who they’d viewed …