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Clean Your Social Media House in 2012

Blog Contributor Managing Your Office, Professional Development, Sales & Marketing, Social Media 10 Comments

By Stefanie Hahn Make a New Year’s resolution to better manage your name and online reputation. The first step is to figure out which social media platforms work best for you and your business. Check out my video to learn more. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.

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Changes to YPN Online Communities

Blog Contributor communication, YPN News Leave a Comment

By Rob Reuter, YPN Manager Beginning January 1, 2012, YPN will be shutting down its online community feature narypn.memberfuse.com due to a lack of activity, competition with a successful YPN group on Facebook, and the  cost to maintain the site. As a result, we have been looking at a product known as the REALTORS® Association Management Cooperative (RAMCO).  The primary …

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NAR So Far: Four Running Themes in Anaheim

Blog Contributor Helpful Tools, NAR Annual Conference and Expo, Professional Development 1 Comment

By Michelle Flaherty Now that we’re on to day two of the REALTORS® Conference & Expo, and my mind and body are beginning to adjust to west coast time, the pieces of information that I will bring back home with me are becoming much more clear. First, it is becoming abundantly clear that I need an iPad.  Every class I’ve …

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5 Ways to Keep in Touch with Past, Current, and Future Clients

Blog Contributor Commitment to Excellence, communication, Consumer, Professional Development, Sales & Marketing 4 Comments

By David Krichmar Any time you come in contact someone who needs a REALTOR®, you should add them to your database.  Trust me, I know this idea in itself is not brilliant.  Once you have a database, how do you keep in touch with those clients? The key to having a database is to stay in touch with past clients, …

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Why Do I Need YPN?

Blog Contributor communication, Helpful Tools, Networking, Professional Development, Young Pros in the Spotlight 7 Comments

By Anand Patel As a member of the newly-formed and energized Tampa YPN network in Tampa, Fla., I find myself, along with our other committee members, answering this question when sharing the purpose of YPN with REALTORS® of all ages. Why do I need YPN? If you ask any three YPN members, you’ll get three different answers. I discovered this …

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Mid-REALTOR® Crisis: The Axe Effect

Blog Contributor Business Challenges, Helpful Tools, Professional Development, Sales & Marketing Leave a Comment

By Toby Boyce We’ve all seen the advertisements on television. The more Axe bodywash you use, the more female attention you are going to get. Well, I recently conducted a not-at-all scientific experiment and wore Axe body wash to the library. A couple of girls and guys smiled at me, but I was really disappointed as I expected there to …

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5 Tips to Get More From Your Real Estate Testimonials

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing Leave a Comment

By David Krichmar Testimonials are a very important asset to you.  Heck, what better way to show your “The Best REALTOR®” then with testimonials from past clients?  Here are five great tips to get more out of your testimonials: 1. Content– “Dave is great,” is not a testimonial.  You will want to be at least a paragraph, four-to-five sentences.  Let the client …

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Get It, Got It, Google +1 It

Blog Contributor Professional Development, Technology & Social Media 1 Comment

By Stefanie Hahn You have your Google profile, right? Well now it’s time to start using Google +1. Haven’t heard of it? Think of it as the Facebook “like” button for the Internet. Watch this tutorial video to see how Google +1 works and consider adding the function to your website and/or blog to vamp up your SEO. Stefanie Hahn …

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The X Factor

Blog Contributor Technology & Social Media 1 Comment

By Stefanie Hahn The letter X hasn’t fared too well in the dot-com era.  Once the mark of secret pirate treasures and “sign here if you would please” contracts, it has been relegated to second-class status ever since Microsoft introduced Windows95 as the letter you looked for when you want to make things go away. Facebook also selected the X …

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Growing Your Sphere & Business With Low Costs

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up.  When I first broke out my SEO and PPC campaign, I was paying $1,000 a month.  It gave me heartburn at the time, but my business grew and flourished. That first month …