There’s No ‘One Size Fits All’ Lead Gen Technique

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By Lee Davenport Excerpt from “Profit with Your Personality“ I detest seeing tags in t-shirts that say, “one size fits all” because that one size never does. Whether the shirt hugs you like a baby’s onesie or drapes over you like a potato sack or Snuggie® Blanket, it is just not a fit for everyone. Similarly, mislabeled t-shirts are like …

Giving Prospects Information They Can Use

Blog Contributor communication, Consumer, Sales & Marketing, Technology & Social Media, Working with Clients 1 Comment

By Anita Clark People visit your website for one of two reasons: 1. They might be looking for an agent. If that is the case, they are already half sold. As long as your website looks professional, shows you as credible, and makes it easy to contact you, you have a new client. 2. They might be coming to your …

How to Compete With Top Agents, Even When You’re New

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Sales Tips & Techniques 2 Comments

By Alexis Craig My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win. That mindset is present in every aspect of my life, especially real estate. I have this obsession with becoming the best — with developing unapologetic mastery in …

How to Use Co-Promote in Your Real Estate Marketing

Blog Contributor communication, Sales & Marketing, Technology & Social Media 4 Comments

By Anita Clark Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for a preview. Getting your content found online by real estate consumers takes work. If you have created a masterpiece you know …

Tips for the Spring Market

Blog Contributor Consumer, Sales & Marketing, Working with Clients 2 Comments

By Drew Heasley The spring market is traditionally the hottest real estate market across the country. For my area in Pennsylvania, the busiest parts of the year are early spring and then again when school lets out. As an agent, you need make sure you and your clients are prepared for these annual peaks. Sellers Your sellers will be asking …

Get Off the Hamster Wheel

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By Lee Davenport What were your sales goals last year? I… I didn’t have any. Were you happy with your sales results? No, I wanted to sell more! What are your sales goals this year? I… I don’t have any. How are you going to have a better sales year? I’m so frustrated because I just don’t know! It breaks …

Resolve to Stop Losing Listings

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By Lee Davenport Listing Leader — Is this title on your New Year’s resolution list? How about on your business plan for this year? I’m here to tell you, that you can make it happen. Here are four considerations to help, but only if you’re willing to subscribe to the notion of “out with the old, in with the new.” …

Nailing Your 30 Under 30 Application Video

Erica Christoffer communication, Rookies, Sales & Marketing, Young Pros in the Spotlight Leave a Comment

As we enter the final week to apply for the 30 Under 30 class of 2017, we’ve been receiving many questions about the inclusion of a video with a candidate’s application. Submitting a video is not required to apply for 30 Under 30. However, you should consider a video as the cherry on top of your stellar, well-written application. Including …

A Step-by-Step Guide: Convert Internet Leads to Sales

Blog Contributor Consumer, Customer Service, Outreach, Sales & Marketing, Technology & Social Media, Working with Clients 2 Comments

By Brandon Doyle In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly common for first-time home buyers and veteran home owners alike to explore their real estate options online. With that in mind, …

Top 3 Mistakes Agents Make on the Phone

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By Alexis Craig Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call? I don’t care that my mom likes to ignore my calls, prospecting on the phone isn’t dead. It can be an effective sales channel when used right. The problem is that most …