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Rethinking Lead Generation

Blog Contributor Business Challenges, Technology & Social Media 8 Comments

By Jeremy Williams Depending on which real estate company you are currently operating with, there is one truth that you probably have heard expressed over and over: Lead generation is the key to a successful real estate business. Without generation, the well can dry up and the next thing you know your scrambling to find that next client. Methods of …

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Does Social Networking Result in More Closings?

Drew Burks Business Challenges, Closing, Polls, Professional Development, Sales & Marketing, Technology & Social Media 24 Comments

By Drew Burks   Facebook, Twitter, YouTube, and Blogging … I get asked this question all the time: “Can I really close more business using social networking sites like Facebook, Twitter, YouTube, and a blog?” The answer is YES! I know that many are skeptical, so I interviewed quite a few REALTORS® to find out what their experience has been over …

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No Shoes to Fill Except Our Own

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media, Working with Clients 3 Comments

By Kelly Reark According to NAR’s Home Buyer and Seller Survey, the median age for REALTORS® is 54, while the median age for first-time home buyers is 30.  The median age for a repeat buyer was only 47. The “average” real estate professional is likely not as keen on technology and gadgetry as we are.  Nor do they adjust to …

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Not Blogging Like You Should

Melissa Tracey Business Challenges, Technology & Social Media Leave a Comment

By Amy Steele I have been remiss. I readily admit it. I used to blog about the Crestline and Lake Arrowhead area in California on the ActiveRain platform regularly. The best part about ActiveRain is that you get to learn from other real estate professionals from all across the country, reading their stories and experiences, and what to do and what not to …

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Being Good to the Environment is Good For Business

Blog Contributor Business Challenges, Environmental, Technology & Social Media 1 Comment

By Heather Soldonia The San Francisco Bay area is known for being progressive. In San Francisco we have more than 40 LEED-registered municipal projects in the pipeline, real estate agencies who promote themselves exclusively as “green” and (did I forget to mention…) Berzerkeley. As real estate agents we use a lot of paper, electric, and energy resources. The following are …

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The 21st Century REALTOR®

Blog Contributor Being a REALTOR®, Technology & Social Media 6 Comments

By Dan Iampieri I’m the 21st century REALTOR®, so let me tell you more. I’m digitally enhanced, slightly cropped, I’m fine tuned and on iTunes downloading a new ring tone for my iPhone. I’m camera ready, custom made, plugged-in and ready to rate, constantly updating my status update. I e-mail, I e-commerce, I e-trade, but my life is still far …

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Are you Building Brand Equity?

Drew Burks Establishing Your Business, Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Drew Burks It used to be that real estate practitioners set out to dominate a geographic farm or neighborhood by using methods like cold calling, door knocking, direct mail, door hangars, etc… Now real estate pros find themselves competing in a much larger and fiercer farm … the Internet! Social networking sites have become the new geographic farm for …