By Toby Boyce It was a hot summer day in late July 2006 as I slipped down U.S. 23 to the Ohio Division of Real Estate testing center. I had made the jump into real estate without a safety net – quitting my job in higher education public relations and knowing that if I failed this test it would be …
ABC: Always Be Communicating
By Cory Brewer Here is a quick story to inspire my fellow REALTORS® to keep after it (prospecting), even when it feels like a lost cause: This past winter I volunteered to coach a youth league basketball team at my local Boys & Girls Club. My interest in volunteering was two-fold: 1.) I love basketball and have always wanted to coach, …
5 Tips to Get More From Your Real Estate Testimonials
By David Krichmar Testimonials are a very important asset to you. Heck, what better way to show your “The Best REALTOR®” then with testimonials from past clients? Here are five great tips to get more out of your testimonials: 1. Content– “Dave is great,” is not a testimonial. You will want to be at least a paragraph, four-to-five sentences. Let the client …
Mental Illness and Your Clients
By Brooke Wolford I have gone through a recent run of buyers who seem to take an extremely long amount of time to purchase a property. I began to feel pretty frustrated. I understood that this was happening with many buyers outside of my own, but it still seemed to frustrate me. I then found what seemed to be a …
Video: Tips to Help You Embrace Agent Ranking
By Stefanie Hahn Learn to embrace online agent ranking and review sites by staying informed and engaged. It’s all about reputation management, and this tutorial will give you a few tips on getting started. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
What Can We Learn From bin Laden’s Death?
By Jared James We are only a few days removed from the Navy Seals finally tracking down Osama bin Laden in Pakistan, and while so many are focused on the world reaction, I would like to take a different view as to what this event can teach us as sales people in regards to proper follow-up with prospective clients. I …
Don’t Ever Discount Your Value
By Chris Nichols About a week ago, I had a young couple looking to buy their very first home come interview me. I was quite impressed they were actually doing an in-depth interview to find the right agent to represent them in such an important transaction. It was a welcome surprise, and brought back memories of my experience with a …
Groupon Could Be a Real Estate Marketing Mecca
By Jared James Part of my job as a real estate speaker/trainer is to keep up to date on the latest news, fads, tools and technologies that come out so that I can determine if I think they are here to stay and worth covering with REALTORS®, or if they are here today and gone tomorrow and not worth our …
Simple and Successful Negotiation Tactics
By Jennifer Klein Follow these two rules during any negotiation and you’ll find success! Jennifer Klein is a REALTOR® in Northern California who is experienced in short sales, investments, and property management. Connect with Jen at RosevilleAndRocklin.com, JenKlein.com, and @JenKleinSac.
What They Didn’t Tell Me: Things I Wish I Knew About the Real Estate World Before I Jumped In
By Brett Caviness I simply couldn’t wait two more years to graduate college before entering my dream career as a REALTOR®, so I didn’t. I went active as a real estate agent in Cedar Falls Iowa in 2009. Since entering the business, I have worked hard to manage my time. With class, work on campus, activities and friends I was …