Build a Real Estate Business, Not a Job

Blog Contributor Business Challenges, Professional Development, Sales & Marketing 2 Comments

By Ryan Fitzgerald Let me ask you a question: Do you want real estate to be the only job you have for the rest of your life? For some, the answer might be “yes.” For me, the answer is easy: “No.” I don’t want real estate to simply be my job; I want to operate a real estate business. If …

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4 Considerations to Negotiate Like a Ninja

Blog Contributor Professional Development, Sales & Marketing Leave a Comment

By Lee Davenport I remember getting my real estate license and thinking I was ready to make my first commission check. Little did I know that I had much to learn about generating leads back then. Perhaps you feel the same way, whether you are new, returning, or revamping your business. Well, check out this excerpt from my latest workbook, …

Always Be Delivering Magic

Blog Contributor Commitment to Excellence, Consumer, Customer Service, Personal Fulfillment, Professional Development, Sales & Marketing 1 Comment

By Alyssa Hellman In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or that? But when you take away all the gadgets and hoopla, real estate is rather simple. The purchase or sale of …

3 Real Estate Cliches That Stunt Growth

Blog Contributor Business Challenges, Customer Service, Professional Development, Sales & Marketing, Working with Clients 2 Comments

By Sam DeBord We love to give advice as real estate professionals, and often that advice is to our professional associates. Over time, we accumulate catchy sayings that are supposed to sum up and answer other agents’ questions in short fashion. Like in any industry, the advice can be good or bad. There are a lot of great coaches and …

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‘That’s Why We Are All Not Profitable!’

Blog Contributor Being a Broker, Business Challenges, consumers, Customer Service, Professional Development, Sales & Marketing 1 Comment

By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my phone of one of her graphs. She said there are two different types of companies listed on the graph. The companies …

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To Serve and Be Served: A Once in a Lifetime Transaction

Blog Contributor Buyers, Customer Service, Personal Fulfillment, Veterans Affairs 18 Comments

By Christian Zarif I almost didn’t answer my phone. I was in San Francisco for our national REALTOR® convention and rushing to get out of my room to an engagement (running 5 minutes late, of course). The strange number called twice in a row so I figured it must be urgent. When I answered, I could hardly make out the …

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You Don’t Need Experience To Gain Clients

Blog Contributor Customer Service, New REALTOR®, Professional Development 4 Comments

By Sam DeBord When I started out in the real estate business, my biggest fear was probably the same as many other agents’: “What if they ask me how many homes I’ve sold?”  There was an almost inescapable fear that every new client I met would find out that I hadn’t been selling for very long, and abandon me for …

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Is Your Customer Service This Good?

Blog Contributor Customer Service, Sales & Marketing, Working with Clients 2 Comments

By Dave Robison My brokerage had one crazy month a few months ago.  We had five buyers who failed to perform on a contract and lost their earnest money.  Now in Utah, getting the buyer’s earnest money is supposed to be as easy as the buyer’s broker writing a check in about 24-48 hours.  But in all five cases it …

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Remember the Telephone?

Blog Contributor communication, Technology & Social Media, Working with Clients 2 Comments

By Anand Patel With all the methods of communication today — from e-mail, to social media, to text messaging — it almost seems like the ancient art of having a conversation on the telephone is dead. As a broker, inevitably part of our jobs is putting out fires (or stopping them before they can start) with agents and their transactions. …

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Best Practices for Multiple Offer Situations

Blog Contributor Business Challenges, Code of Ethics, Professional Development, Sales & Marketing 11 Comments

By Scott Newman Real estate is back in 2012 in a big way. Many markets are seeing price increases in response to dwindling inventories as more and more buyers are getting off the fence every day.  With that in mind — especially since it’s been so long since we’ve had the opportunity to use the phrase “multiple offer” — I …