By Sam DeBord Online home valuations have a rocky history. From automated valuation models (AVMs) used in lending during the mortgage boom to consumer-focused products like Zillow’s Zestimate, the accuracy of these valuations has always been an issue for real estate professionals. Despite online valuations’ inability to consistently provide an accurate home value on an individual basis, one thing is clear: …
Keep it Relevant in Content Marketing
By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is important that what you talk about on your real estate blog or website is relevant to your reader, and to your …
Pulling Off a BIG Event
By Rob Mehta Recently, I attended one of the most “unique” YPN events I have ever attended. Quite simply, it was the “World’s Largest Tuesday Morning Sales Meeting.” Drawing a crowd in this industry is no easy feat, but when a group of Midwest minds with moxie got together, they were determined to attract more than just a couple people. …
Are You Skipping Over the Commercial?
By Anand Patel The invention of the DVR was a beautiful thing. According to ACNielson, the marketing research firm, by 2011 more than 40 percent of U.S. households had DVRs giving families the ability to breeze right over TV commercials and get right back into their favorite shows. Who wants to watch annoying commercials for products and services you have …
Patience Really is a Virtue
By Dolores Esanu I was at a friend’s wedding a few weeks ago. After a few moments of small talk, one of the guests asked, “Are all REALTORS® so personable?” I answered, “I like to think so, but one thing we are always is patient.” Patience is probably the most pivotal catalyst towards managing clients and coworkers. We patiently wait …
What Makes a REALTOR® Different?
By Dave Robison What is the difference between a REALTOR® and a regular old Joe with a real estate license? Can anyone you’ve asked from the public answer that question correctly? Better yet, can all of the REALTORS® in your office answer that question? I feel like it was indoctrinated in me through continuing eduction classes. So, from what I’ve …
Who Doesn’t Love FREE? Take e-PRO® Day-One for Free at the REALTORS® Conference and Expo
By Maura Neill If you’re looking for one more reason to attend the REALTORS® Conference and Expo next month in Orlando, check this out: You can take Day One of the newly-redesigned e-PRO® course for FREE. The course is a $149 value, but you can get it for free, nada, nothing, no dinero…simply because you’re a YPN member. It’s …
Do You Have a Mentor?
By Dolores Esanu When I was 17, I walked into an up-and-coming real estate firm and asked for an internship. The firm consisted of a mother/daughter team. Initially, the mother hesitated at the thought of hiring a teenager with no work experience, however, the daughter gave me a chance. She went against the grain and the hesitations of her business …
Conference Virgin? I Think You’re Ready.
By Anand Patel With conference season in full swing, I have met many new and seasoned real estate professionals debating if conferences are worth attending at all. For newer agents—the conference virgins—they look at the cost and automatically dismiss the events as too expensive to even consider. Some seasoned agents—those that have gotten rusty at it—are “too busy” to waste …
YPN Goal Setting That Gets Results
By Hilary Hale Brown One of the most fulfilling experiences a group can grow from is that of reaching its goals. In January of this calendar year, myself, the administrative executive of our board of REALTORS®, and members of the YPN committee set our promises to paper. These ranged from things such as a build for Habitat of Humanity in …