Below you'll find a list of all posts that have been tagged as “marketing”
By Toby Boyce Realtor.net is all a buzz over how amazing QR codes are and how it will be a game changer in real estate. Really? A game changer? That’s a stretch. Is it part of the entire Technology 2.0 — smartphones, instant access and response, among the requirements — game changer? Of course. But it is a small piece, …
Don’t miss your chance to win an iPad or $150 Visa gift card in the REALTOR® Build-Your-Business Sweepstakes. Just log into the REALTOR® Content Resource daily with your NRDS ID and submit the entry form to be eligible for the monthly drawings for an iPad and weekly drawings for a $150 Visa gift card. While you’re there, view the just-released …
By Jonathan Osman When you think of a barcode, you are no doubt thinking of the UPC labels that exist on the back of EVERYTHING. The lines on a barcode correspond with a database that delivers information on the item scanned. The technology is so tried and true that it can now be adapted for an untold number of uses …
By Jeremy Williams Like all marketing in any business, especially as a practitioner working within a competitive market, your marketing must be effective. One of the most important factors in marketing, as a REALTOR(R), is visibility. It amazes me that so many agents have Twitter accounts, but they have not taken the time to advertise that they utilize Twitter on …
By Jeremy Williams I have heard other real estate practitioners say, “If you don’t take the listing, someone else will end up listing the home, selling it and making a commission.” I recently fell into that mindset and regretfully so. After months of actively marketing a property using both my time and money, the seller pulled their listing agreement saying …
By Jeremy Williams Are you looking for a new way to drive traffic and generate leads? Are you working with a marketing budget that has been scaled back? What if I told you that you could do this for free with the exception of owning a computer, simple video building software and a YouTube account? While reading this blog post, …
By Toby Boyce Recently, my wife and I had a chance to attend the final game for the Columbus Blue Jackets this season at beautiful Nationwide Arena. No I’m not bragging this does have something to do with real estate – just give me time. In case you are not a hockey fan – or even if you are – …
By Drew Burks What’s in a number? I think we can all agree that not much has changed in the real estate industry over the years; so when social media took the world by storm, it was exciting to see how well it was received by real estate practitioners. Unfortunately, there is an underlying principle being taught to practitioners and …
By Nobu Hata I got stuck watching the Olympic Closing Ceremony and the highlight – for me – was watching how uncomfortable Avril Lavigne looked singing her hit opus “Girlfriend.” It was painful watching the once married, now divorced, 26-year-old post-tweenage pop punk princess singing an ode to adolescent high school girlfriend jealousy, while looking – literally – like she …
By Nobu Hata Has anyone else started having the “Google” question pop up during their listing presentations? Not your website, nor your blog, or your Facebook page inquiry – the “can you make our home show up in Google?” question. It may be just that my clients tend to be a little more tech-savvy than your average buyer or seller, …
