By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you. What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …
How to Find Your Real Estate Area of Expertise
By David Krichmar As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a “niche” or area of expertise. “I sell anywhere so I do not want to commit to one area,” which is a valid point. But at the same time, every REALTOR® sells anywhere locally. So how do you separate yourself …
Mid-REALTOR® Crisis: The Axe Effect
By Toby Boyce We’ve all seen the advertisements on television. The more Axe bodywash you use, the more female attention you are going to get. Well, I recently conducted a not-at-all scientific experiment and wore Axe body wash to the library. A couple of girls and guys smiled at me, but I was really disappointed as I expected there to …
Get It, Got It, Google +1 It
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Selling a Great View, YPN Style
By Lynn Minnick online pharmacy bactroban over the counter with best prices today in the USA It wasn’t that long ago that my partner and I were kicking around ideas for a spring marketing plan on our big listing on the Connecticut River. After all that snow and a wet early spring we were looking for fresh ideas and an …
Growing Your Sphere & Business With Low Costs
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The Reality We Create
By Brett Caviness I strongly believe in the power of positive thinking and live by it everyday. As a determined entrepreneur and recent graduate of the University of Northern Iowa, I am goal-oriented and envision my plans becoming a reality. I work toward my goals each and everyday. I have been in the business since 2009, but recently began a …
Juicing Up Your Listing Presentation
By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds. Show them: 1. Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make …
What’s the Message? Ask Yourself ‘Why’
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Groupon Could Be a Real Estate Marketing Mecca
By Jared James Part of my job as a real estate speaker/trainer is to keep up to date on the latest news, fads, tools and technologies that come out so that I can determine if I think they are here to stay and worth covering with REALTORS®, or if they are here today and gone tomorrow and not worth our …
