Below you'll find a list of all posts that have been tagged as “marketing”
By: Robert Gideon You’ve earned your license. You’ve sent out handwritten notes. You’ve got your CRM of choice operational and you’ve gleefully stumbled through your first few transactions. Now what? Now, it’s crucial to find your niche so you can stand out in this competitive industry. There are several niches in the residential space. You could choose one by determining …
By. Lee Davenport, PhD Instagram has become a powerful platform for real estate agents and brokers to market themselves and connect with potential clients. While it may seem like a gold rush for many in the real estate industry, it’s important to note that simply being on Instagram and collecting likes is not enough to grow your business effectively. Success …
By: Alex Capazzolo In a competitive real estate market, it’s important to do all you can to sell a home. Around the country, the market is shifting from seller-focused to buyer-focused. California, for example, has seen dramatic drops in price as buyer falls. This time last year, houses sold almost as soon as they hit the market, even in more …
By Alex Craig My real estate market in Michigan is clearly defined by a busy season and a slow season. During the slow season, it can be hard for real estate agents to stay motivated and find ways to generate new business. Every year, I see fewer and fewer people coming into the office from December to February. In fact, …
By Lee Davenport There’s something about the start of the new year—even if we’re already a few weeks in—that makes it a motivating time to begin new initiatives, goals, and schedules. But is it really necessary? Here are two considerations to help you identify if it’s time to switch things up in 2022. 1. Did you have a seemingly good …
By Lee Davenport “It’s been a while” are words we should never hear or say to prospects. These words indicate that our follow-up system has a missing link (or may even be non-existent). However, if those simple yet alarming words seem to be on repeat for you, then I have some tools that may come in handy because real estate …
By Alex Craig It’s been a while since my last YPN Lounge post because I fell into the trap many of us are experiencing: the crazy busy spring and summer real estate season. At the core, I believe my failure was due to a lack of planning. I am personally looking at everything I do and I’m trying to prepare …
By Lee Davenport As a scientist at heart in a REALTOR®’s body, I love to research, examine, and identify why things work—or don’t work—especially on behalf of the agents I coach. Furthermore, as a real estate coach and educator for more than a decade, I have discovered a sure-fire way for my sales agents to succeed in achieving their goals: …
By Alex Craig What if everything you have been led to believe about building a real estate brand is wrong? At least wrong for you. I cringe inside every time I hear somebody suggest that real estate branding can be a magic pill that will separate you from the thousands of other agents in your market and help you get …
By Lee Davenport Are you looking for new and inexpensive ways to generate leads in a socially distant world? What if I told you I know of a new tool that will actually pay you to generate leads? Y’all (when I get excited my southern twang comes out), Amazon has a new feature called Explore that I believe can add …
