By Anand Patel Earlier this year I gave a presentation locally that I entitled “The Pipsqueak Principles” — three lessons my now 2 ½-year-old daughter inadvertently taught me during her first year. You see, before her birth (as those of you who are new parents may attest to) I lived in my own bubble and didn’t pay much attention to …
Do Yourself (and Your Client) a Favor…Leave it to the Experts
By Cory Brewer In the past year or so I have run across several examples of REALTORS® (myself included) being tempted to be a “jack of all trades” when it comes to serving their clients. Let’s face it, we don’t want to give up control and we are also worried about potentially giving up a paycheck. However, is it really …
How Do You Say Thank You?
By Brooke Wolford I recently moved to a new brokerage. It was an amazing change for me and I fell in love with my fellow agents and co-workers at the office. I’m the kind of person who really appreciates all the little things people do for me. I can honestly say that I have never met such a great group …
RPAC, Campaign Contributions, and What I Did On My Summer Vacation
By Nobu Hata This summer, against my wife’s better judgment (sorry hon), I decided to take the plunge into the REALTORS® Political Action Committee’s President’s Circle. Basically, after giving at the local level, I’m contributing $2,000 of my hard-earned cash directly to industry-friendly politicians’ political campaigns. Say what? I had many reasons to do it, and if you told me …
Why Do I Need YPN?
By Anand Patel As a member of the newly-formed and energized Tampa YPN network in Tampa, Fla., I find myself, along with our other committee members, answering this question when sharing the purpose of YPN with REALTORS® of all ages. Why do I need YPN? If you ask any three YPN members, you’ll get three different answers. I discovered this …
Let’s Go Old School: 7 Offline Marketing Ideas (Part I)
By David Krichmar Let’s go old school for a moment. Trust me, I am not saying online marketing (social media) should not be No. 1. But until humans become robots and do not have eyes, there are other ways to market as well. Here is the first half of seven ideas I have come up with to market yourself offline: …
The Science Behind Your Sales
By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you. What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …
How to Find Your Real Estate Area of Expertise
By David Krichmar As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a “niche” or area of expertise. “I sell anywhere so I do not want to commit to one area,” which is a valid point. But at the same time, every REALTOR® sells anywhere locally. So how do you separate yourself …
Mid-REALTOR® Crisis: That Ain’t My Sign in Her Yard
By Toby Boyce She’d been courting both of us, and promised that she’d let us know tonight who she chose. I waited patiently by the phone, but finally drove by her house. That ain’t my sign in her yard. I thought she was the “one” and that we’d be together forever – well at least the next six months – …
Play Offense Instead of Defense With Your Deals
By Crystal Webster DISCLAIMER: Please read this as a challenge; a challenge to use our predecessors as a spring board to do bigger and better. In case you aren’t aware, we’re in a heat wave – it’s REALLY hot. My car thermostat has said at least 100 degrees for the past 2 weeks straight, and that’s not even with the …