By Anita Clark One of the most challenging parts of running a real estate company is recruitment. Think about it. It is difficult to differentiate your brokerage because, for all intents and purposes, all brokerages are pretty similar. What’s more, your competitors are looking for the same people you are: talented individuals who can contribute to business growth and can …
Better Than Instafamous: Q&A With Instagrammer Sarah Johnston
By Lee Davenport Sarah Johnston (aka @AdventuresInRealEstateYYC) has what many might call “Instagram magic.” Beyond being an Instagram influencer, Sarah Johnston is an agent with MaxWell Capital Realty—Bridgeland, in Calgary, Alberta, Canada, and is also the president-elect to the Calgary Real Estate Board. She has even brought her talents to the University of Calgary as a guest instructor on the use …
4 Tweaks to Grow Your Business
By Lee Davenport Jen Du Plessis is a top producer and in the 1 percent who have sold their methods to Salesforce. Yes, she’s that good. She has shared the stage with Tony Robbins, Les Brown, and Brian Buffini to name just a few. But don’t be fooled by her celebrity network, Du Plessis is open to sharing her 35 …
Quiz: Is Your Follow-Up Broken?
By Lee Davenport Have you ever heard the saying, “If it’s not broke, don’t fix it”? Yet, have you noticed that you don’t know what you don’t know? Perhaps a method or strategy (or lack there of) is broken, yet because we don’t know it, we leave things as they are. Using the poll option in Instagram Stories (which is …
How Volunteer Work Benefits Our Business
By Christina Pappas Growing up in a Miami real estate family, I always envisioned working with my father and grandfather. But before I jumped into the industry, I wanted to give my other interest a try: hotels. After graduating from Cornell University, I moved to Los Angeles to launch a career in the hospitality field. I landed a job at …
My $25,000 Commission From a Rental Call
By Lynn Minnick When I was a new agent back in 2000, I took a rental call. It was a young couple, around my age, looking for a rental in town. Once we started talking, they told me they could spend $1,400 per month. That was higher than my mortgage payment at the time, so I asked them if they’d …
Is Your Customer Service This Good?
By Dave Robison My brokerage had one crazy month a few months ago. We had five buyers who failed to perform on a contract and lost their earnest money. Now in Utah, getting the buyer’s earnest money is supposed to be as easy as the buyer’s broker writing a check in about 24-48 hours. But in all five cases it …
How to Earn 6 Figures in 1 Month
By Jay O’Brien Now that I (maybe) caught your attention with such a money-hungry, eye-grabbing, cliché of a title, allow me to attempt to pave a thought process in your mind on how to achieve such an ambitious monetary goal without being too Robert Kiyosaki about it. First, focus on connecting the dots more than selling houses. Learn how to …
Are You Skipping Over the Commercial?
By Anand Patel The invention of the DVR was a beautiful thing. According to ACNielson, the marketing research firm, by 2011 more than 40 percent of U.S. households had DVRs giving families the ability to breeze right over TV commercials and get right back into their favorite shows. Who wants to watch annoying commercials for products and services you have …
What is Your Referability?
By Jason O’Neil Referrals, referrals, referrals. We all get them and we all want more. We want referrals from our lenders, our title reps, our barbers, our past clients, and we especially want them from other agents. We love referrals because they are easy leads. They are not faceless Internet leads or the sometimes abrupt sign calls; they are real …