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How to Effectively Use a Customer Management System

Alex Capozzolo Customer Service, Establishing Your Business, Helpful Tools 4 Comments

By: Alex Capozzolo As a real estate agent, juggling clients’ details, listings and appointments is a full-time job. How can real estate agents make their own lives easier? One answer is to implement a Customer Relationship Management (CRM) system into your business. It is likely that your brokerage offers access to a CRM, and if that’s the case, you should …

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How Cryptocurrency is Changing Real Estate

Alex Capozzolo Selling 101, Technology 2 Comments

By: Alex Capozzolo If there’s anything that most real estate industry members can agree on, it’s that the industry doesn’t like change—especially when it comes to technology. How long did it take us to adapt to e-signing? Fortunately and unfortunately, technology will continue to disrupt our industry. That’s where cryptocurrency and blockchain come in. Despite recent volatility in the metaverse …

Technology That Helps Sell Homes

Alex Capozzolo Marketing, Technology 1 Comment

By: Alex Capazzolo Although real estate agents have long capitalized on technology to help sell homes, new and innovative options keep coming. Many technological advances make selling a home easier and more intuitive, especially when paired with a good marketing plan. One thing is certain: technology keeps changing and advancing, so what should you use to sell homes? Here’s the …

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How to Overcome Being the Newbie

Barbara Ballinger Establishing Your Business, New REALTOR®, Professional Development, Rookies Leave a Comment

By: Barbara Ballinger Three takeaways: Work for a reputable company with experienced colleagues willing to mentor Share your transferrable skills from prior jobs Work hard to secure results you can tout Being the new person in any business isn’t easy, especially now in real estate. The New York Times reports that there are many more people entering the profession. That, …

How To Protect Your Privacy on Clubhouse

Blog Contributor Data Privacy & Security, Social Media, Technology 1 Comment

By Burton Kelso If you are active on social media, you have probably heard about the new social network Clubhouse. If not, real estate coach Lee Davenport wrote all about Clubhouse and how useful it is for agents and brokers in her latest YPN Lounge post. Any time a new social media app appears on the scene, there are always …

Love Where You Live and Business Will Follow

Blog Contributor Customer Service, Sales & Marketing 2 Comments

By John Donnelly, CENTURY 21 North East, Woburn, Mass. As in life, the youth in society represent the future—and the real estate business is no different. In a field where the average age is 52, younger real estate practitioners often strive for a way to connect and build relationships with home buyers, sellers, and other industry professionals. They’re seeking an …

Starved for Networking Events While Social Distancing? The New(ish) Clubhouse App Can Help

Blog Contributor Networking, Sales & Marketing, Technology & Social Media 8 Comments

By Lee Davenport In case you missed it, we are still social distancing. As a result, I have heard from many real estate pros asking how they can get in front of people and be part of a community online. You know, the OGs of connecting virtually with groups of new people on Facebook, Eventbrite, and Snapchat, to just name …

Use Social Media to Update an Old School Marketing Tool

Blog Contributor Sales & Marketing, Social Media, Technology 2 Comments

By Lee Davenport The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media. Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …

5 Ideas for Safe YPN Events During the Pandemic

Blog Contributor YPN Events Leave a Comment

By Erica Christoffer Innovation has been the name of the game during the coronavirus pandemic. Real estate pros have been utilizing technology to continue serving clients while developing new safety protocols for safe in-person showings. But COVID-19 is still a major concern as several states are experiencing a significant resurgence in cases. Here are some creative ways YPN groups around …