Below you'll find a list of all posts that have been categorized as “Consumer”
By Brandon Doyle In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly common for first-time home buyers and veteran home owners alike to explore their real estate options online. With that in mind, …
By Alexis Craig Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call? I don’t care that my mom likes to ignore my calls, prospecting on the phone isn’t dead. It can be an effective sales channel when used right. The problem is that most …
By Nico Hohman The Golden Rule: We all know it; we all grew up learning it in elementary school. “Do unto others as you would have them do unto you.” Or, in layman’s terms, treat others the way you would want to be treated. While the sentiment behind the Golden Rule means well, I’m here to tell you that it …
By Brandon Doyle Many real estate agents and business owners manage a Facebook page as a way to connect with old, new, and potential clients. Though your page may have a significant number of fans, what you might not realize is that your social media posts may only be reaching 12 percent of them, according to Facebook. Why does this …
By Alexis Craig What if I told you that you could generate $100,000 extra in gross commission income with only a minimal investment? You probably think I’m full of it, especially if you’re not even making over $100,00 right now. But that’s because most people think the only way to increase their income is by generating more leads. While lead …
By Brandon Doyle When it comes to pioneering a successful real estate business, the power of the open house is not to be underestimated. On one front, staging an open house appeases the seller and stirs up potential buyers. Beyond that, an open house is also a rare marketing opportunity where you and your services enjoy face-to-face time with a …
By Nico Hohman The fourth quarter of 2016 just started, and in my world that means getting ready for a great 2017. To do that, there is one business activity that I need to practice more than any other: prospecting. Last year, I wrote a piece titled 8 Ways to Improve Your Daily Prospecting, and it was a smash hit, …
By Nathan Garrett Did you know that there are more than 2 million blog posts published every single day? That’s almost 1,400 blogs posted every single minute! Some large, nationally syndicated websites alone will push out anywhere from 500 to 1,000 posts in a single day. So, how do you, as an agent, stand out from all the noise? When …
By Brandon Doyle When you are pioneering your own real estate business, it’s tempting to get completely wrapped up in the myriad managerial and administrative daily duties. But the foundation of all successful real estate ventures is built upon relationships with people, not just in executing a series of transactions. A personal touch is more than an effective way to …
By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …
