By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …
Always Be Delivering Magic
By Alyssa Hellman In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or that? But when you take away all the gadgets and hoopla, real estate is rather simple. The purchase or sale of …
Minding the Gap
By Jason O’Neil One of the places where I have focused my business is on referrals and past clients. This isn’t unique. But the way I look at it is unique, and it has to do with what I call “The Gap.” Here’s what I mean: According to NAR, in 2011, 69 percent of all sellers said that they definitely …
5 Ways to Keep in Touch with Past, Current, and Future Clients
By David Krichmar Any time you come in contact someone who needs a REALTOR®, you should add them to your database. Trust me, I know this idea in itself is not brilliant. Once you have a database, how do you keep in touch with those clients? The key to having a database is to stay in touch with past clients, …