Below you'll find a list of all posts that have been categorized as “Establishing Your Business”
By Erica Christoffer If you’re looking to get into property management, you’ll want to research your potential clients. And property owners who are considering becoming landlords will be looking for a real estate professional who’s familiar with their needs. According to a recent survey of 2,000 landlords conducted by TransUnion, 44 percent are age 34 and under and 66 percent …
By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …
By Brandon Doyle Taking your business to the next level might mean a shift in thinking to focus on the bigger picture. A balance between day-to-day work and your larger goals can be a difficult one to strike, and it’s easy to fall into the pattern of taking care of the details with little time left to think more strategically. …
By Lee Davenport So you want to be a multi-million dollar real estate agent. The TV shows make it look easy. Simply sell one or two (multi-) million dollar listings and you are on the fast track to your first Aston Martin, Maserati, or some other luxury item of choice. And for some, it may be that simplistic. But in reality, …
By Kyle Hiscock It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale. This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user. The primary …
By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business buzz: Consistency. Here’s what Radford …
By Nico Hohman There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your social media properties. You need to print business cards and start prospecting. But one of the most important decisions you need …
By Anita Clark With marketing methods so widespread and fairly simple to master, it’s easy to call ourselves a local real estate expert, industry leader, or market guru. However, many consumers quickly see through that charade and beat feet, moving on to agents who are actually walking the walk. So, what can you do to better position ourselves to truly …
The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Learn more. By Leanne Goff Colin Roe started in the real estate business at the ripe age of 17 years old as an administrative coordinator for his cousin’s brokerage. Today, this Placer County, Calif., resident is a passionate YPN affiliate partner as a sales rep …
By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …
