By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you. What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …
How to Find Your Real Estate Area of Expertise
By David Krichmar As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a “niche” or area of expertise. “I sell anywhere so I do not want to commit to one area,” which is a valid point. But at the same time, every REALTOR® sells anywhere locally. So how do you separate yourself …
Clients Set to Travel? Drop Off Free, Branded Home Office Security Info
From REALTOR® Content Resource: Not the double whammy. Your clients’ home being burglarized while they’re on vacation would be a total downer. If they also work from a home office, they’d probably suffer the mother of all stress headaches. Spare clients that post-vacation pain by branding, printing, and hand delivering free info on how to do a home office security …
A Message To and From a New Agent
By Brittney Bissett For my first YPN Lounge blog, I thought about what a new agent who has been licensed barely six months could bring to the table that more experienced agents would want to read about. Then I realized that with my “newbie” status, I could share how the newbies on the block see the business! As a new …
Mid-REALTOR® Crisis: The Axe Effect
By Toby Boyce We’ve all seen the advertisements on television. The more Axe bodywash you use, the more female attention you are going to get. Well, I recently conducted a not-at-all scientific experiment and wore Axe body wash to the library. A couple of girls and guys smiled at me, but I was really disappointed as I expected there to …
5 Tips to Get More From Your Real Estate Testimonials
By David Krichmar Testimonials are a very important asset to you. Heck, what better way to show your “The Best REALTOR®” then with testimonials from past clients? Here are five great tips to get more out of your testimonials: 1. Content– “Dave is great,” is not a testimonial. You will want to be at least a paragraph, four-to-five sentences. Let the client …
Housing Affordability at All-Time High
By Jared James Did you know that cash buyers have made up over 30 percent of the overall buying market for five consecutive months? To give you some context, only two short years ago cash buyers only accounted for about 12 percent of the market. More importantly, do you know how to leverage them to make more money this year? …
Evernote: Everyday – Everywhere
By Stefanie Hahn I have a new favorite. I think you will love it too. Evernote is more than just a tool for note-taking. Evernote is a cloud productivity tool where I can write, save, tag, share and sync my notes. I started using Evernote on my iPad, then installed it on my laptop and grabbed the app for my Android. A note …
The Reality We Create
By Brett Caviness I strongly believe in the power of positive thinking and live by it everyday. As a determined entrepreneur and recent graduate of the University of Northern Iowa, I am goal-oriented and envision my plans becoming a reality. I work toward my goals each and everyday. I have been in the business since 2009, but recently began a …
Juicing Up Your Listing Presentation
By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds. Show them: 1. Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make …