ypn default feature image

The Science Behind Your Sales

Blog Contributor Business Challenges, communication, Helpful Tools, Professional Development, Sales & Marketing, Working with Clients Leave a Comment

By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you.  What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …

ypn default feature image

How to Find Your Real Estate Area of Expertise

Blog Contributor Establishing Your Business, Helpful Tools, New REALTOR®, Professional Development, Sales & Marketing Leave a Comment

By David Krichmar As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a  “niche” or area of expertise.  “I sell anywhere so I do not want to commit to one area,” which is a valid point.  But at the same time, every REALTOR® sells anywhere locally.  So how do you separate yourself …

ypn default feature image

Clients Set to Travel? Drop Off Free, Branded Home Office Security Info

Blog Contributor Commitment to Excellence, Helpful Tools, Homeownership Education & Counseling Leave a Comment

From REALTOR® Content Resource: Not the double whammy. Your clients’ home being burglarized while they’re on vacation would be a total downer. If they also work from a home office, they’d probably suffer the mother of all stress headaches. Spare clients that post-vacation pain by branding, printing, and hand delivering free info on how to do a home office security …

ypn default feature image

A Message To and From a New Agent

Blog Contributor Business Challenges, Helpful Tools, New REALTOR®, Professional Development 11 Comments

By Brittney Bissett For my first YPN Lounge blog, I thought about what a new agent who has been licensed barely six months could bring to the table that more experienced agents would want to read about. Then I realized that with my “newbie” status, I could share how the newbies on the block see the business! As a new …

ypn default feature image

Mid-REALTOR® Crisis: The Axe Effect

Blog Contributor Business Challenges, Helpful Tools, Professional Development, Sales & Marketing Leave a Comment

By Toby Boyce We’ve all seen the advertisements on television. The more Axe bodywash you use, the more female attention you are going to get. Well, I recently conducted a not-at-all scientific experiment and wore Axe body wash to the library. A couple of girls and guys smiled at me, but I was really disappointed as I expected there to …

ypn default feature image

5 Tips to Get More From Your Real Estate Testimonials

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing Leave a Comment

By David Krichmar Testimonials are a very important asset to you.  Heck, what better way to show your “The Best REALTOR®” then with testimonials from past clients?  Here are five great tips to get more out of your testimonials: 1. Content– “Dave is great,” is not a testimonial.  You will want to be at least a paragraph, four-to-five sentences.  Let the client …

ypn default feature image

Housing Affordability at All-Time High

Blog Contributor Business Challenges, Buyers, Helpful Tools, Sales & Marketing 1 Comment

By Jared James Did you know that cash buyers have made up over 30 percent of the overall buying market for five consecutive months? To give you some context, only two short years ago cash buyers only accounted for about 12 percent of the market. More importantly, do you know how to leverage them to make more money this year? …

ypn default feature image

Evernote: Everyday – Everywhere

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 6 Comments

By Stefanie Hahn I have a new favorite.  I think you will love it too.  Evernote is more than just a tool for note-taking. Evernote is a cloud productivity tool where I can write, save, tag, share and sync my notes. I started using Evernote on my iPad, then installed it on my laptop and grabbed the app for my Android.  A note …

ypn default feature image

The Reality We Create

Blog Contributor communication, Helpful Tools, Personal Fulfillment, Professional Development, Sales & Marketing Leave a Comment

By Brett Caviness I strongly believe in the power of positive thinking and live by it everyday.  As a determined entrepreneur and recent graduate of the University of Northern Iowa, I am goal-oriented and envision my plans becoming a reality.  I work toward my goals each and everyday. I have been in the business since 2009, but recently began a …

ypn default feature image

Juicing Up Your Listing Presentation

Blog Contributor communication, Helpful Tools, Professional Development, Sales & Marketing, Sales Tips & Techniques, Technology & Social Media Leave a Comment

By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds. Show them: 1.      Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make …