Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Brian Copeland Over the past few months, I’ve been catching wind of a LOT of referrals between YPNers. As Daddy Goose, I’m so proud! As Daddy Goose, additionally, I think it’s important we chat a little about how to handle those agent-to-agent referrals. Three weeks ago, I sent out three referrals to three different REALTORS®. None of those agents …
By Subhi J. Gharbieh Being a REALTOR® for a little more than four years now, I have a good understanding of how to approach my business today. I think it is safe to say that when I got into the business, “cold calling” was pretty much being phased out. With the emergence of federal and state Do Not Call laws, …
By Dave Robison Ever had that friend that whenever your phone rang, you looked at the caller ID and cringed? You simply subconsciously wanted to call them your friend because at one time they were, but for some reason they crossed the line into a category that none of us dare say to their face that they are now apart …
By Amy Steele I love to take photos. Love. It has been one of my passions and creative outlets since moving up here to paradise (Crestline region of California). I bought a Canon Rebel EOS about a year and a half ago and I have enjoyed taking some great pictures with it. One day when shooting in sports mode and …
By Jared James Tell me that you have not ever had the experience of being fully committed to someone else, passing all of your leads to them, only to look on the MLS one day to see that they have listed their house through some other REALTOR®. Is there anything more frustrating in the world? Well, of course there is. …
By Stefanie Hahn What are QR codes? How can they work for my business? This video tutorial offers tips and suggestions for utilizing this hot new marketing tool. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
By Rob Reuter, YPN Manager Starting this month, Kodak and YPN will begin a unique year-long sponsorship with high hopes of continuing this relationship into the future. Along with the traditional sponsorship perks, Kodak will be holding quarterly contests where you can win some of their hot new products. There will all so be a “Powered by Kodak” feature in …
By TG Gallaudet I first became in tune with the idea to outsource around the same time 4-Hour-Workweek became a hit. I assumed that if people could outsource their entire lives, then I could outsource most of our business systems and save millions, if not billions, at the same time. Although that reality didn’t come to perfect fruition, I have …
By Jason O’Neil Are the two at odds with one another? I say yes. I begin each buyer consultation with the simple question: “Do you want a great deal or do you want a great home?” The responses are typical: “Both! Ha Ha Ha…I mean, can’t we get both?” “Uhhhhh. Great home?” “Somewhere between.” “Great home. Good deal. Is that …
By Lynn Minnick I’ve been marketing the crazy out of a high-end listing. (Yes, I’m fairly sure I just made up that expression…but this is about getting creative, right?) This is easily the hardest I’ve ever worked to sell a listing. In this market, I went in knowing it would be a challenge, armed with an arsenal of creative ideas …
