Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Chris Nichols At his inaugural, NAR President Ron Phipps, issued a challenge to the members. He said, “We shouldn’t merely be the voice of real estate; we should be its architects and engineers.” I remember hearing those words and thinking about the responsibilities that architects and engineers have in the building process. Both refer regularly to a set of …
By Crystal Webster Let me tell you a little story of what actually happened to me just the other day: I met with a new client just out of college. We met through one of my networking groups and he seemed like a very nice guy. At the end of our meeting he suggested I come and “check out what …
By Laura Rubinchuk Lately I’ve been convinced that Facebook business pages should be more like a community page, a 365 page, or another way to get your community involved and talking. While I see extreme value in that, and don’t mean to discredit that theory, because there are many ways to make social media work for you, I want to …
By Kelly Reark OK, I’m ready. Elections are over. The holidays are around the corner. Bring on the buyers. Here in Florida, our season is just about to start. What are people expecting, and what are you going to do about it? My advice is to study your market, and practice how you will handle objections from buyers and sellers. …
By Toby Boyce I stood quietly waiting for the smiling-innocent faces to calm down as they stared back at me. They were so fresh and ready to change the world. Was I teaching another class of new REALTORS® in one of my CE classes? I wish; the faces were third-graders at a local middle school. I was their “guest teacher” …
By Dave Robison What’s the worst buyer you have ever worked with? I hear it from many agents. “Ohhh, this buyer can’t make up their mind. I’ve shown them a million homes; we have done several offers and they just can’t find that perfect home. I’m tired.” Matter of fact, just Monday, I had a buyer’s agent call on one …
By Kelly Reark What ways do you network with your fellow real estate agents? Do you walk away from a happy hour or business card exchange really knowing much about them or their business? Likely not. Do you ever wonder why? Having a pocket full of business cards is one thing, but getting to know other real estate agents is …
By Jessica Hickok Our profession is one of the most mispronounced professions of all time. Those of us who know that we are REAL-TORS just roll our eyes when someone calls us a Reel-A-Tore. I remember a story that my broker’s wife told me once when I first got into the business. Her husband (obviously a REALTOR®) took a business …
By Melissa Dittmann Tracey, REALTOR® Magazine Herman Chan wants you to free yourself in your videos. Stop having the delivery of a “dial tone” and show some personality, Chan told a crowd at a session sponsored by the California Association of REALTORS® Young Professionals Network on Tuesday during the CAR Expo in Anaheim, Calif. Chan, an associate broker with Better Homes …
By Jason O’Neil In today’s day and age of hyper-competition and hyper-information, consumers are looking for substance and relevance. They are looking to buy but not be sold. But how is that possible? How does one buy if they aren’t sold? Bill Gates wrote in his 1999 (but still relevant) book Business @ the Speed of Thought, “The most meaningful …
